Develop and foster positive working relationships with the Administrative team including the Directors of Nursing, Rehabilitation, Activities, Environmental Services, Food and Nutrition and the Business Office Manager as well as the facility physicians.Develop and coordinate the implementation of marketing strategies for resident and facility services, census development and image enhancement (Strategic Marketing Plan). Provide effective input into the facility’s long-range strategic planning efforts by offering advice through careful selection and analysis of which markets to be in, which services to offer and which products to invest in or divest.Manage the Marketing Department including planning, coordinating, directing and supervising all elements of the Marketing and Admissions Department.Review patient chart for pertinent information and perform patient assessments and evaluations to assure appropriate admissions criteria is met.

Servicing existing accounts, obtaining orders, and establishing new accounts by planning and organizing daily work schedules to call on existing or potential referral sources.Being responsible for ensuring continuity between the hospital and the home setting in order to maximize patient satisfaction of home health services.Optimizing patient safety, comfort, and well-being, improving awareness and confidence among healthcare professionals, physicians and patients regarding current home health options and capabilities.Coordinating referrals to ensure timely admission and appropriate patient care based on doctor's orders.Resolving customer complaints by investigating problems and developing solutions.

Designed, implemented and managed health initiative programs for specific patient population (i.e. Diabetes, hypertension, COPD.)Oversaw community screening events, screening from 30-500 persons daily and coordinated the Vascular Symposium, which educated over 150 health care professionals on the latest advances in vascular care.Lead the “Dare to Care” program including planning, marketing, site procurement, staffing and managing of physicians and staff.Designed, planned, coordinated and implemented the Healthy Lifestyles program for the Winston-Salem Rescue Mission.Lead person for Forsyth Medical Center’s Heart and Vascular section at the Healthy Living Expo, which provided health screenings and education to Five Hundred individuals related to cholesterol, blood pressure, diabetes and weight management during the all day event. Created a strategic plan to serve participants both prior to and during the event and managed a team of 30 multi-disciplinary healthcare professionals.Created and oversaw the Kate B. Reynolds’s Grant which ties into the Mission of Forsyth Medical Center. The implementation involved recruitment and enrollment of the target population, routine assessments, and tracking of outcomes while remaining under the $500,000 budget. Identification of needed interventions was carried out through leveraging the expertise of Physicians, Licensed Counselors, Dieticians, Nurses and Exercise Physiologists serving target population. Submissions of results were reported to the governing agency in required increments. This three-year endeavor created multiple successes for many of the participants.

Accomplished respiratory therapy human resource objectives by selecting, orienting, training, assigning, scheduling and coaching and counseling. Communicated job expectations, appraised job contributions and conducted annual job performance reviews for staff therapist.Managed day-to-day operations of the Respiratory Department, which included, division of work assignment, acting as clinical resource for staff therapist as well as ancillary staff and creating and managing staff schedules.Maintained daily budget by performing analysis of FTEs vs number of treatments/patients to be seen.