Paid Traffic Management (SEA & Social Media Advertising)- Advanced configuration, management, and optimization of advertising campaigns on Google Ads, Facebook Ads, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Criteo.- Management of Google Shopping, Performance Max, and dynamic retargeting campaigns for e-commerce websites.- Optimization of product feeds (Google Merchant Center, Lengow, Channable) to ensure the quality and relevance of shopping campaigns.- Strategic audience definition: advanced segmentation, custom audiences, lookalikes, and retargeting.A/B testing of creatives, ad formats, and bidding strategies to maximize Return on Ad Spend (ROAS).Digital Marketing Strategy and Growth Marketing- Development and execution of Growth Marketing strategies focused on user acquisition, conversion, and retention.- Creation of comprehensive media plans, including investment forecasting, profitability analysis, and optimization of conversion funnels (CRO).- Design and implementation of Brand Marketing strategies aimed at strengthening brand awareness and engagement.- Coordination of synergies between SEA/Social Ads campaigns and SEO to maximize overall brand visibility and reduce long-term acquisition costs.Performance Analysis and Data Synergies- Implementation of custom dashboards for real-time tracking of key performance indicators (CPC, ROAS, conversion rate, CPA, organic sessions).- In-depth campaign performance analysis and detailed reporting accompanied by strategic recommendations.- Definition of annual and quarterly objectives aligned with brand needs.- Collaboration with internal teams and external partners to ensure consistency between marketing campaigns and business goals.Clients Portofolio : Pain de Sucre, Lemaire, Des Petits Hauts, Tammy & Benjamin, Akillis, Viltier, Ibeliv, Golfsupport.

- Definition and implementation of advanced strategies for SEA campaigns on Google Ads and Bing Ads.- Management of multi-format campaigns: Search, Shopping, Performance Max, Display, and Dynamic Remarketing.- Research and selection of strategic keywords aligned with each client's objectives.- Development of optimized campaign structures (ad groups, segmentation by search intent).- Definition and adjustment of bidding strategies to maximize return on investment (ROI).- Product feed management via Google Merchant Center and tools such as Channable/Lengow for Shopping campaigns.- A/B testing of text ads, extensions, and landing pages to improve performance.- Monitoring key SEA performance metrics: click-through rate (CTR), Quality Score, conversion rate, ROAS, and average ad position.- Integration and analysis of data using Google Analytics and reporting tools to refine strategies in real-time.- Coordination of complex campaigns involving synergies between SEO and SEA to maximize search engine visibility.- Daily campaign monitoring with adjustments to market variations, seasonality, and competitive dynamics.- Definition of KPIs to measure the performance and impact of implemented actions (impressions, clicks, CPA, ROAS, LTV).- Advanced tracking setup and management using Google Tag Manager, conversion tracking, and regular audits to ensure data accuracy.- Creation of automated dashboards in Google Data Studio for transparent and actionable reporting.- Continuous analysis of advertising market trends, algorithm updates, and consumer behavior.- Identification and adoption of relevant innovations: new ad formats, automation strategies, and AI integration for campaign optimization.- Competitive analysis to adapt advertising strategies and remain competitive in auctions.Management of a portfolio of 16 Retail and E-Commerce clients

- Co-founder of the startup Le Coin Frais: managed key stages from ideation to market launch.- Offer development: designed an innovative solution tailored to B2C and B2B needs with a unique positioning.- Participation in entrepreneurial competitions: recognized as a laureate for the relevance and impact of the project (Lauréat Pépite France Challenge, Organic and Productive Agriculture Category, 2018).- Business creation processes: developed the business plan, handled legal formalities, and defined the brand’s vision and values.- Digital acquisition strategy: implemented multi-channel campaigns (SEA, Social Media Ads, retargeting) to drive traffic and maximize ROI.- Growth Marketing and Inbound: defined strategies to attract, convert, and retain users through techniques like automation and testing.- Digital ecosystem optimization: continuously improved the website (UX/UI), tracking, and A/B testing to boost conversions.- Strategic and competitive monitoring: analyzed market trends, conducted benchmarks, and assessed competitors' strategies.- Performance tracking: created dashboards to monitor key KPIs (CPC, ROAS, CPA) and guide strategic decisions.- User growth strategy: developed Buyer Personas and optimized the customer journey to improve acquisition and retention.- Operational management: coordinated stakeholders (suppliers, partners) to ensure alignment between strategy and execution.

Vice - President of a student company with a budget of €40,000- Management of 40 active members - Establishment of action and implementation plans for several local and international projects - Responsible for one of the poles of the student company ( Management of a team of 6 students) - Development of partnerships