• Define, plan, and execute digital marketing strategies for all of Catawba River Outfitters experiences and locations that are interactive, engaging and true to our brand•Create, identify and execute viral, digital marketing opportunities with the goal of amplifying sales, guest acquisition, and creating brand awareness•Manage key relationships across internal and external partners, including media, content, studio, social media, web teams and other strategic partnerships

Responsibilities:• Develop and execute social media content across client's social media channels (Twitter, Facebook, Instagram, etc.)• Collaborate across the broader marketing and product teams on content creation and strategy• Manage social media reporting and planning on monthly/quarterly/annual basis• Manage the planning, implementation, tagging, audience segmentation, optimization, reporting and analysis of organic and/or paid social campaigns• Ensure all social content is on-brand, consistent in style, quality and tone of voice• Monitor and stay abreast of industry trends and relevant conversations• Contributes to Social Ape blog and newsletter