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Innovative and driven strategic leader with over 15 years offering extensive experience in eCommerce, Marketing, Sales, and Brand Development to empower global high-profile companies such as Nickelodeon, Disney Channel and Sony Pictures. Repeated success leading cross-functional teams in the creation and implementation of 360 degree marketing campaigns driving revenue at consumer electronics and media & entertainment companies. I enjoy taking a multidimensional, holistic view of businesses allowing for discovery of new opportunities, focus managing P&L to drive sales and develop short-term and long-term strategic growth plans. I'm known for forging robust and diplomatic rapport with C-suite, key customers, and industry contacts.Specialties: eCommerce; Marketplaces (Amazon, eBay, Best Buy); Insights and Analytics; Digital Marketing (Paid Media, Social Media); Consumer Products; Advertising; Brand Management; Brand Marketing; Affiliate Marketing; Strategic Partnerships; Employee Purchase Programs (EPP); Shopify Plus; Supply Chain; Forecasting; Digital Creative Content; Licensing; Relationship Building; Start Up
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Vice President, Digital Platforms And PartnershipsTv One Aug 2023 - PresentSilver Spring, Md, Us -
Director, EcommerceWave Sports + Entertainment Mar 2022 - Jun 2022Santa Monica, California, UsTech Sports Media startup with over 110MM followers across social platforms:- Executed on eCommerce strategy and launched NBA Finals apparel merchandise across social channels including Instagram -
Head Of Ecommerce | Americas | Direct SalesSennheiser Nov 2016 - Feb 2022Wedemark, Hanover, DeHead of eCommerce, Americas 4/2021-2/2022Head of eCommerce, North America and Australia/New Zealand 7/2019 - 3/2021Head of eCommerce, North America 11/2016-5/2019- Drove North America revenue by 311% for headphones, microphones and soundbars- Launched and grew over 8 3P Marketplaces including Amazon, eBay, Best Buy Canada into multi-million dollar business- Generated new revenue streams such as Affiliate Marketing and Employee Purchase Programs (EPP)- Presented multi-million dollar new business development opportunity to Senior Management -
Global Brand Director505 Games Jun 2015 - Apr 2016Calabasas, Ca, UsVideo Games Brand Marketing including Virtual Reality, Crowdfunding, etc.- Launched company first VR game with Oculus/Facebook- Launched company first Early Access game with #1 positioning on Steam charts- Managed partnerships developers and industry contacts at Oculus, Google VR, NVIDIA, and others. -
Marketing DirectorHarley-Davidson Of New York City Aug 2014 - Mar 2015Long Island City, New York, Us- Launched re-designed website with external agency including wireframing, creative and commerce (Magento)- Managed digital marketing including overall CRM, sales, social engagement through HubSpot -
Digital Marketing & Strategy ConsultantConsultant Sep 2011 - Aug 2014Consulting assignments for Clients include Sony Pictures Home Entertainment, ITV Global Entertainment, Catalog Spree and others.- Strategy: develop “big picture” vision, brand management and development strategies to help them explore new opportunities and capitalize on emerging tech media, both domestic and international- Marketing: develop integrated marketing and advertising campaign plans to drive brand awareness, attract new consumers and increase engagement and loyalty among existing consumers, including use of Social Media and Apps- Partnership and Creative Management: work with internal and external partners (i.e., FIFA, Ad Agencies) to develop innovative creative assets and campaigns and manage process from highly matrixed organizations to smaller companies- Industry Analysis: “always on” and constantly consuming Digital and Mobile industry news/trends and incorporating learnings into actionable insights and strategies for Clients and sharing with others via Twitter
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Sr. Director, Consumer Marketing, PreschoolNickelodeon Sep 2010 - Sep 2011Los Angeles, Ca, UsOversaw long-range strategic planning and marketing plan development for key brands including multi-billion dollar #1 Preschool Dora the Explorer during this one-year assignment; crafted property plans to build ratings and drive revenues enterprise-wide. Led cross-functional team to manage brand development, from defining creative strategy and artwork design through implementation; Managed digital strategy. -
Director, Tv And International MarketingSony Pictures Entertainment Apr 2009 - Jul 2010Culver City, Ca, UsHeld positions of International Marketing and Television Marketing (Domestic) at Sony Pictures Home EntertainmentInternational MarketingConceptualized, developed and executed first global catalog marketing strategy and DVD campaign in 20+ countries, capitalizing on 2010 FIFA World Cup sponsorship generating over $100MM in revenue; served as contact for communications and managed strategic international partner relations, including creative approval. Managed external agency, oversaw asset creation, and prepared sales presentations and P&Ls. Presented at bimonthly meetings in London and Zurich. Oversaw strategy development, creative plans and execution across multiple divisions for kids, TV and catalog international titlesDomestic TV MarketingOversaw marketing strategy development and launch plans for top-tier EMMY winning television DVD / Blu-ray titles including Damages, Seinfeld, Community; managed Sony Pictures Television relationship regarding content development partnership. -
Executive Director, Brand ManagementThe Walt Disney Company Jun 2008 - Jan 2009Burbank, Ca, UsManaged multi-billion franchises including Hannah Montana, High School Musical, Handy Manny and initiatives such as launching Disney XD channel and Friends for Change pro-social program -
Sr Director, Marketing And LicensingNickelodeon And Viacom Consumer Products Jan 2003 - May 2008Los Angeles, Ca, UsRapidly promoted through multiple multidimensional roles: Senior Director, Packaged & Sporting Goods, Seasonal & Novelty Toys, AmusementNegotiated and executed licensing deals for 50 licensees including Kellogg’s, General Mills, Colgate-Palmolive, etc for approx. $400 Million retail dollar business. Managed relationship with Nick Ad Sales and Promotions Marketing to generate incremental media revenue for companySenior Director, Planning & Development, Entertainment ProductsIdentified and developed new Home Video/DVD, Publishing, Records and Social Expressions strategies and business opportunities.Director, Global Marketing & Brand ManagementManaged all aspects of CP marketing, advertising and strategy for over 10 preschool brands valued at over $2 Billion retail sales. Director, Advertising & PromotionsManaged advertising and promotions process and budgets across 15 Nick and Nick Jr. properties including TV, Online, Print.Manager, Advertising & PromotionsManaged advertising and promotions process and budgets across 15 Nick and Nick Jr. properties including TV, Online, Print.
Jerome Adams Skills
Jerome Adams Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
Howard UniversityPublic Relations -
Ucla Anderson School Of ManagementNamic Executive Leadership Development Program
Frequently Asked Questions about Jerome Adams
What company does Jerome Adams work for?
Jerome Adams works for Tv One
What is Jerome Adams's role at the current company?
Jerome Adams's current role is Global Executive, Media & Entertainment.
What is Jerome Adams's email address?
Jerome Adams's email address is je****@****ail.com
What is Jerome Adams's direct phone number?
Jerome Adams's direct phone number is +121223*****
What schools did Jerome Adams attend?
Jerome Adams attended D'amore-Mckim School Of Business At Northeastern University, Howard University, Ucla Anderson School Of Management.
What are some of Jerome Adams's interests?
Jerome Adams has interest in Basketball.
What skills is Jerome Adams known for?
Jerome Adams has skills like Integrated Marketing, Brand Management, Brand Development, Marketing Strategy, Advertising, Strategy, Digital Marketing, Competitive Analysis, Marketing Communications, Creative Direction, Social Media Marketing, Entertainment.
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