Jérôme Baradat - Maison Marlère Email and Phone Number
Maison Marlère propose une gamme de vins et spiritueux, issue de différents terroirs du Sud-Ouest. Des propriétés choisies par notre équipe à travers les vignobles de la région. Au gré de cépages et de territoires chargés d’histoire, d’émotion et de vie ! Elle est un repère authentique, une promesse de convivialité, un goût de plaisir et de soleil.A travers des concepts pédagogiques et plébiscités par les consommateurs, notre équipe vous propose également une approche différente du vin, labellisée RSE. Maison Marlère offers a range of wines and spirits from different terroirs in the South-West of France. Wine estates chosen by our team. A range of grape varieties and territories full of history, emotion and life! It is an authentic landmark, a promise of conviviality, a taste of pleasure and sunshine.Through educational concepts that have been acclaimed by consumers, our team also offers you a different approach of wine, CSR labellised.Contact : jbaradat@marlere.com+33 6 82 66 36 96
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Gérant FondateurMaison Marlère Apr 2011 - PresentBordeaux, Nouvelle-Aquitaine, France -
Membre Du Cjd Bordeaux / Aquitaine Depuis 2016Cjd (Centre Des Jeunes Dirigeant·E·S D'Entreprise) Sep 2016 - Present -
Key Account Manager For Spain And PortugalLabeyrie Sep 2008 - Sep 2010Comercial and Marketing strategy recommendation and implementation for Retail Market (Carrefour, Auchan, Mercadona, Eroski, etc.).Recommandation of range, price policy, distribution strategy / comercial targets. Key Account Negotiations, In-store negotiations and deployment of agreements.Implementation of Promotions as tasting and exhibition events.Co-management of Salesforce and recommendation of improvements: Definition of objectives, coaching, support, challenging of the daily and weekly activity.Results : + 50 % Sales increase in 2 years, + 30 % Profitability increase, homologations on top 5 retail supermarket chains, improve on trade agreements and brand penetration, -
General ManagerArtcasa Sep 2003 - Sep 2008Creation and management of a Sales distribution activity to shops, retail chains, restaurants on "Arts de la table" : Forge de Laguiole, William Bounds Mills, etc.Results : 250 K€ turnover. Profitability objectives had been reached & maintained. Brand building through top restaurants homologation.
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Market Manager / ConsultantSap Ariba 2001 - 2003Recommendation and implementation of On-line Negotiation Strategies for an international E-Marketplace (www.goodex.com / www.ariba.com). Realization of on-line auctions, RFQ, RFI for companies as Chupa Chups, Banco Santander, Spanair, etc.Results : Management of 14 projects, 1 to 4 persons according to the project, 60 % of the company turnover, development of 3 partnership agreements. -
Raw Material Purchasing Senior ManagerLu Spain (Groupe Danone) 1999 - 2001EspagneRaw Materials Purchasing Manager for 2 factories. Management of 15 Millions € budget, 70 references, 50 suppliers.Purchasing policy recommendation and implementation : definition of needs, market study, key account negotiations, implementation with the factories. Transversal productivity projects, management of 1 Jr purchaser.Results : Productivity of 4 % per year, reduction by 2 of quality & services incidences, reorganisation or relationships between suppliers and the company.
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Food Raw Material Purchasing Junior ManagerLu France (Groupe Danone) 1998 - 1999Espagne6 months preparation for taking future position in Spain.Management of productivity projects as negotiations with suppliers on Raw Materials sector
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Export Area Manager Latin AmericaDanone 1996 - 1998ColombieExport Area Manager in Colombia for Danone International Brands (Evian, LU, Maille, Lea & Perrins, Panzani/Agnesi, etc.).Sales and Marketing strategy recommendation and implementation with 2 local distributors. Priorisation of markets / brands, price policy and distribution strategy, Key Account negotiations, marketing promotions, co-management of 8 Salesmen and 15 promotors. Results : + 100 % Sales increase on Evian as Lea & Perrins, launch of LU and Maille brands, creation and launch of a national comunication campaign on Evian. Development of strategic agreement with local supermarket chains.
Jérôme Baradat - Maison Marlère Education Details
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Ingénieur En Agriculture -
Mastère Spécialisé Gestion Des Entreprises Agro-Alimentaires
Frequently Asked Questions about Jérôme Baradat - Maison Marlère
What company does Jérôme Baradat - Maison Marlère work for?
Jérôme Baradat - Maison Marlère works for Maison Marlère
What is Jérôme Baradat - Maison Marlère's role at the current company?
Jérôme Baradat - Maison Marlère's current role is Gérant Fondateur de Maison Marlère - Maison de vins de propriétés du Sud-Ouest.
What schools did Jérôme Baradat - Maison Marlère attend?
Jérôme Baradat - Maison Marlère attended Ecole D'ingénieurs De Purpan, Essec Business School.
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