Jérôme Baradat - Maison Marlère Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Comercial and Marketing strategy recommendation and implementation for Retail Market (Carrefour, Auchan, Mercadona, Eroski, etc.).Recommandation of range, price policy, distribution strategy / comercial targets. Key Account Negotiations, In-store negotiations and deployment of agreements.Implementation of Promotions as tasting and exhibition events.Co-management of Salesforce and recommendation of improvements: Definition of objectives, coaching, support, challenging of the daily and weekly activity.Results : + 50 % Sales increase in 2 years, + 30 % Profitability increase, homologations on top 5 retail supermarket chains, improve on trade agreements and brand penetration,

Creation and management of a Sales distribution activity to shops, retail chains, restaurants on "Arts de la table" : Forge de Laguiole, William Bounds Mills, etc.Results : 250 K€ turnover. Profitability objectives had been reached & maintained. Brand building through top restaurants homologation.

Recommendation and implementation of On-line Negotiation Strategies for an international E-Marketplace (www.goodex.com / www.ariba.com). Realization of on-line auctions, RFQ, RFI for companies as Chupa Chups, Banco Santander, Spanair, etc.Results : Management of 14 projects, 1 to 4 persons according to the project, 60 % of the company turnover, development of 3 partnership agreements.

Espagne

Raw Materials Purchasing Manager for 2 factories. Management of 15 Millions € budget, 70 references, 50 suppliers.Purchasing policy recommendation and implementation : definition of needs, market study, key account negotiations, implementation with the factories. Transversal productivity projects, management of 1 Jr purchaser.Results : Productivity of 4 % per year, reduction by 2 of quality & services incidences, reorganisation or relationships between suppliers and the company.

Espagne

6 months preparation for taking future position in Spain.Management of productivity projects as negotiations with suppliers on Raw Materials sector

Colombie

Export Area Manager in Colombia for Danone International Brands (Evian, LU, Maille, Lea & Perrins, Panzani/Agnesi, etc.).Sales and Marketing strategy recommendation and implementation with 2 local distributors. Priorisation of markets / brands, price policy and distribution strategy, Key Account negotiations, marketing promotions, co-management of 8 Salesmen and 15 promotors. Results : + 100 % Sales increase on Evian as Lea & Perrins, launch of LU and Maille brands, creation and launch of a national comunication campaign on Evian. Development of strategic agreement with local supermarket chains.

Ingénieur En Agriculture

Mastère Spécialisé Gestion Des Entreprises Agro-Alimentaires