Jérôme Boulac Email & Phone Number

Annecy, Auvergne-Rhône-Alpes, France

Responsible for developing Brooks sales for 3 international accounts : Decathlon, Intersport, I-Run

Annecy

I am in charge of the wholesales business for the major French pure-player accounts ( Irun, Alltricks, La Redoute, Sarenza, Spartoo, Kiabi ...) and the french click & mortar retailer : Courir & Go Sport- Develop integrated strategies to drive sales and increase share for our brands with our e-retailer accounts- Support in driving revenue across online & Pure player accounts and categories by increasing market share and building and maintaining key relationships- Catagory management to adapt our offer (market consistency) and maximize profitability- Negotiation of onsite visibility to improve KPIs : Traffic, Share of Search & Navigation, CTR- Leading digital initiatives to boost conversion : Ratings&reviews syndication, rich content- Coordination of the Go to market process & marketing omnichannel projects- Lead the development of seasonal integrated marketplace strategies to ensure go to market readiness- Data analysis- Lead analysis of business growth opportunities and evaluate competitor, market dynamics- Responsible for negotiate seasonal marketing animation plans with customer- Key contacts with : product marketing & offer - supply - finance - trade marketing

Amsterdam

Short Term Assignment (STA) within Digital Partner Commerce department of adidas Europe. In charge of implementing data content solution for our European Key Account (Zalando, Décathlon, Amazon, Deichmann, Otto, JD, Asos, Intersport…)- Identify the content needs from our partners working with several account executives sharing their feedback- Act as center of expertise for all our content syndication and content opportunities across our digital wholesale business- Implement key improvements in the way we share content with our partners using syndication and other type of solutions available in the industry. Key objectives are to reduce the manual resources needed on adidas and partner’s side as well as increase the consumer experience leading to improved commercial performance- Work with a series of stakeholders from different level of seniority and from different departments like Digital Sales Solutions, Global Digital Partner Commerce, European markets as well as external facing parties such as our partners or technical consultantSuccess 2022 🚀: - 16 new accounts have adopted the solution - 7,164,400 items were transmitted via PDX to our European accounts - Thousands of hours of manual labor eliminated - Over €5m in additional revenue due to on-time content and faster published refs

Paris

- Developed the adidas brand image, turnover, profit margin, market share and share of voice for the individual sports category (Running & Outdoor)- Created win/win category strategies with the account taking its global scope into account- Elaborations of seasonal assortments- Transverse management of 20 sales representative

Paris

Developed the adidas brand image, turnover, profit margin, market share and share of voice toward a portfolio of retailers in the West of France.

Antananarivo, Analamanga, Madagascar

- Direct management of a team of 10 salesperson (cars, trucks, spare parts)‐ Tender management and contract negotiations with key accounts (NGO, Government…)‐ Creation and launch of the local website www.citroen.mg

Bordeaux

Région De Toronto, Canada

100% english spoken experience

Les Ulis

Création de contenu trade marketing et événementielle dans le cadre du lancement de la nouvelle Mégane III RS

Rungis, Île-De-France, France

En charge de la coordination des opérations de trade marketing organisé en collaboration avec les laboratoires pharmaceutiques partenaire et le réseau des pharmacies Giropharm

Sainte-Geneviève-Des-Bois, Île-De-France, France

Master 1 Management Des Réseaux De Distributions, Marketing Opérationnel, Négociation, Stratégie

Activities and Societies: Stage de fin d'étude de 6mois en trade marketing dans le domaine de la distribution pharmaceutique (Giropharm)

Master 2 (M2), Marketing Et Management Des Réseaux Commerciaux

Activities and Societies: En apprentissage en tant qu'assistant marketing réseau chez Renault Sport Technologies

Licence Staps Management Des Organisations Sportives, Marketing/Marketing Management, General

Dut Gestion Des Entreprises Et Des Administrations (Gea), Economie, Gestion, Finance, Comptabilité, Marketing, Droit, Communication

Activities and Societies: IUT de Brétigny Sur Orge