Marketing and communication professional with an engineering background, I soon believed that web was a fantastic tool to develop business and brand notoriety. Early adopters of digital marketing methods, I built a first company website in 1998 to market a line of products as product manager. This innovation led me to corporate communication management with a team of 5 persons to implement plan and budget for the Group.I then took in charge of the strategic plan to lead e-business program for an international leading supplier of materials for engraving industry, before engaging members of the digital printing industry in a community of interests around mass-customization process and creative added-value. As a result, I had the chance to be part of the Board for a new trade show and being founder then publication director for a professional magazine.These experiences conducted me to become a consultant to share my expertise in web marketing and social media influence in parallel of founding a tech company for mobile application development.In 2010, my customer EMLYON Business School gave me the opportunity to impulse digital transformation and community approach in the organization. My 3 years change plan includes a new branding for the school with Brand content definition, websites development, increase of web traffic (SEO/SME/SMO) to sale programs, consolidate Alumni and entrepreneurs community with the help of a new dedicated social network (RSE) and help faculty to integrate collaborative approach in their courses (Social Learning,Personal Learning Environment,Massive Open Online Course (MOOC). In 2014, I came back to industry as marketing director to develop and structure processes of a trade show for the digital printing industry. The strategic plan included the production of creative workshops in partnership with brand designers, architects and decorators that designed real pop-up stores and textile collection including last innovations of the market.