Head Of Digital Strategy
Current- Leading Swile’s digital strategy, driving scalable web initiatives and fostering growth through innovative web and platform solutions.- Orchestrated cross-functional teams to deliver measurable improvements in customer engagement, conversion rates, and retention across digital touchpoints.- Leveraged data-driven insights to optimize website performance, ensuring seamless user experiences and increasing traffic by 30% year-over-year.- Owned budget for web platforms and tools on a global level- Led the implementation of advanced web analytics tools, refining performance tracking and decision-making processes in an ever challenging landscape #rgpd #cookieless- Partnered with Product and Brand teams to streamline digital strategies, aligning them with company goals and market trends.- Bridged technical expertise and strategic vision to simplify complex challenges, driving cross-functional alignment and projects adoption𝘖𝘳, 𝘵𝘰 𝘱𝘶𝘵 𝘪𝘵 𝘴𝘪𝘮𝘱𝘭𝘺: 𝘐 𝘭𝘦𝘢𝘥 𝘢 𝘵𝘦𝘢𝘮 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘸𝘪𝘻𝘢𝘳𝘥𝘴 𝘸𝘪𝘵𝘩 𝘴𝘦𝘳𝘪𝘰𝘶𝘴 𝘵𝘦𝘤𝘩 𝘤𝘩𝘰𝘱𝘴 𝘢𝘯𝘥 𝘢 𝘩𝘶𝘯𝘨𝘦𝘳 𝘧𝘰𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. 𝘞𝘦 𝘣𝘳𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘨𝘢𝘮𝘦, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘒𝘗𝘐𝘴 𝘵𝘰𝘱 𝘰𝘧 𝘮𝘪𝘯𝘥. 𝘖𝘶𝘳 𝘮𝘢𝘨𝘪𝘤𝘢𝘭 𝘵𝘰𝘰𝘭𝘬𝘪𝘵? 𝘞𝘦𝘣𝘴𝘪𝘵𝘦𝘴, 𝘊𝘙𝘖, 𝘛𝘳𝘢𝘤𝘬𝘪𝘯𝘨, 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴,𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘚𝘌𝘖...