Jerome Fohet Email & Phone Number

Bernin, Auvergne-Rhône-Alpes, France

As the Director of Marketing and Communication at Soitec, I lead a dynamic team in crafting and executing strategic marketing & communication initiatives. My role involves comprehensive brand management, digital marketing, integrated campaigns, and public relations to ensure impactful messaging across all channels.Key ResponsibilitiesStrategic Leadership.

Bernin, Auvergne-Rhône-Alpes, France

I interpret business objectives and develop successful marketing campaigns from idea to execution related to FD-SOI, RF-SOI, GaN, POI, SiC based substrates.I ensure that Soitec's divisions message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the Soitec marketing budget.I'm the liaison with.

Santa Clara, CA

• Rendered expertise to devise and implement GF worldwide events program, lead generation programs, brand activation, and brand reputation management. Supervised all brand assets to ensure utilization of latest logo.
• Implemented Radian6 (brand reputation management) for gathering feedback about GF on social media and then passed it to the marketing team to adjust solution positioning.
• Utilized in-depth knowledge to deploy new CMS (Sitefinity) for GF website and new marketing automation tool (ACT-ON) to manage GF contact list, social media postings, and newsletters.
• Oversaw GF memberships/sponsorship and managed entire events (program) with GSA, SOI Consortium, Cadence, Synopsys, Mentor, and ARM.
• Played a key role in the 2013 brand refresh core team and led brand audit and new brand activation.

Sunnyvale, California, United States

• Established GLOBALFOUNDRIES brand in North America, EMEA, and APAC by creating and executing the brand development plan and managed on daily basis GLOBALFOUNDRIES ad agency and internal resources. Implemented.
• Directed $3.2M YOY marketing communication budget for GF, US as well as co-launch GTC program with VP of Marketing to maximize GF brand awareness and positioning as alternative to TSMC.
• Formulated and governed GF event strategies for GTC, CES, DAC, MWC, and many partners’ events to develop GF brand awareness and positioning.
• Ensured GF brand awareness and positioning through online/offline advertising (EETimes, Extension Media…).
• Implemented robust techniques to introduce social media campaigns on Facebook, Twitter, and LinkedIn targeting key influencers.
• Provided strategic leadership to a team of 2 direct reports and team of 15 contractors to achieve organizational goals.

• Took part in a variety of project-based assignments (specific nature of projects protected by non-disclosure agreement) requiring in-depth knowledge of Web culture and advanced web-research and analytical abilities in.
• Used web-based database interface to analyze thousands of websites according to Google’s stringent guidelines and quality standards
• Used virtual team interface to collaborate with other quality raters
• Made extensive use of written communication skills to achieve consensus on categorization and resolve disagreements with other raters

Carrollton, Texas, United States

• Coordinated and managed the promotion in the US of ST-Ericsson's new 3G mobile platform (HSDPA, HSPA) and audio/USB product portfolio. Worked in parallel with the wireless carriers (AT&T, T-Mobile, Rogers, Telefonica.
• Managed the entire 3G platform product life cycle from strategic planning to tactical activities, including pricing, promotion, launch and key customer support (Motorola, Apple, Palm, RIM).
• Defined next generation 3G platform including detailed features, functionalities, cost points, operational flows.
• Managed customer engagements and drive design wins with sales. $12M usd sales for 2010.
• Developed relations with carriers (AT&T, T-Mobile, Telefonica, Rogers, Vodaphone) to ensure the wireless platforms features are in line with carrier’s requirements for future handsets development.
• Developed datasheets, product roadmaps, marketing strategies, product launch plans.

San Jose, California, United States

• Managed the promotion of the ST's application processor and GPS platform in the US. Developed third party partnerships with companies involved with mobile-TV chipset development. Provided competitors market analysis to.
• Qualified ST's application processor platform with key mobile customers. $35M sales in 2010.
• Drove operational programs across functional boundaries, and oversee product creation process from end-to-end.
• Put in place partnerships with third party DVB-h chipset manufacturers like DibCom, Siano.
• Analyzed the mobile-TV market in the US in detail and provided feedback about potential acquisitions.

San Jose, California, United States

• Promoted the full ST's cellular platform at Palm. Promoted ST's commodity and memory portfolio at Cisco. Developed and increased ST revenue and market share with Palm and Cisco. Developed key relations from the.
• Anticipated Cisco's and Palm’s needs. Maintained a complete knowledge of the business segment’s products, policies, and services.
• Identified potential business opportunities and transformed them into revenue.
• Oversaw the the business development with Palm. Identified key opportunities and transformed them into revenue (NAND $4M sales in 2005). Palm account is now worth $60M/year.
• Developed the Compaq Flash business with the ST Cisco team. $3M sales in 2006.

San Jose, California, United States

• Managed the promotion of ST's portfolio targeting the mobile market (PDA, localization devices). Increased STMicroelectronics brand and product awareness in the US region. Studied and analyzed the WLAN chipset demand.
• Oversaw ST's Flash memory business with Handspring. $2M sales in 2001.
• Created corporate marketing materials, collaterals, and presentations to customer
• Qualified ST's memory and Microcontroller with Steve Wozniak's startup WOZ. $6M sales in 2001.

San Jose, California, United States

• Studied and analyzed both PDA and MP3 market. Analyzed then reported research data incorporating conclusions into new products proposals.Specific accomplishments:
• Influenced ST going forward with the development of its first application processor.
• Influence ST going forward with the development of its first Bluetooth and Mp3 chipset.

La Rochelle, Nouvelle-Aquitaine, France

• Developed Nomade.fr brand name inside the student community in La Rochelle. Developed focus groups and user surveys approach to understand user's needs in term of interface, content and applications.Specific.
• Developed and increased by 500% Nomade.fr web usage within the student community in La Rochelle.

Master Degree, International Sales, Marketing, Business Administration, Business Strategy, Business Acquisition

Activities and Societies: President of the student newspaper.

Education record

Exchange student Fall semester 99'

Education record

Erasmus program

Bachelor'S Degree, Business