• Assist with development, management, and training of HomeFundIT, a start-up mortgage down-payment fundraising platform. • Develop strategies to support campaigners and donors through a multichannel fundraising approach including web, email, mobile, social media, and online fundraising platforms. • Coordinate with other team members to advance donor engagement, cultivation, and the fundraising goals of both campaigners and the HomeFundIT product. • Managed relationships with national loan officers, Homeowners Associations, and affinity partnerships to support fundraising requests. • Write and edit content for digital fundraising communications. • Provide insights and recommendations on leveraging digital strategies to maximize donations and improve the donor experience, including researching and testing new platforms, tools, and tactics. • Provide reports, financial forecasting, and relevant metrics for online and direct mail programs in conjunction with Marketing and outside consultants related to HomeFundIt. • Support Program Manager and other team members contributing to HomeFundIT’s overall experience and program goals.

• Developed Crowdfunding at RIT, an on-campus crowdfunding fundraising program for faculty, staff, and students to use in-support of their University-related expenses.• Managed portfolio of 30 or more digital fundraising campaigns with an annual giving capacity of $150,000 or more. • Provided daily and quarterly campaign reporting and analytics to include email optimization and web traffic activity. • Helped university acquire 2,000 new donors and raise close to $400,000 in two years. • Lead campaign launches, including training, goal setting, scheduling and communication with Divisional staff, gift processing staff, marketing and annual giving staff, interfacing with IT and other university colleagues, including troubleshooting issues that arise as necessary. • Manage relationships between university crowdfunding committee, the Division, and the digital fundraising platform provider to ensure best practices.• Establish program brand identity to include a logo, program marketing materials (Posters, table tents, website, palm cards, case studies, and press releases.), social media, and internal program memos.• Collaborate and work closely with Gift Office, Prospect Management, IT, Student Affairs, Academic Affairs, various Colleges, Athletic teams, and Alumni Relations.• Work with students and faculty to foster a culture of philanthropy by enforcing core program values such as unique fundraising appeal, dynamic stewardship plan, and timely receipting that inspires additional gifts.• Leverage digital media channels to support and drive alumni engagement and participation. Scheduled posts, held contests, and promoted content in support of university mission.• Advanced use of iModules, Drupal, Hootsuite, Ellucian Advance, and Adobe Photoshop suites

• Managed a segmented list of 200 donors with a total giving capacity of $850,000+.• Developed, trained, and executed a strategic integrated marketing & social media plan organization wide.• Managed a 25% increase in individual giving from new and existing donors over a two year period. • Coordinated a cultivation and campaign strategy for the Comer To College Initiative.• Managed high level events that supported program initiatives. • Assisted in developing and executing two annual fundraisers raising over $400,000 collectively. • Developed quarterly communications and financial reports • Coordinated communications to stakeholders, local community, and media to increase organizational exposure and effectiveness. • Scheduled politicians and city leaders to meet donors, staff, and youth of the organization.• Researched and identified new donor prospects and development strategies.• Supervised event staff and student employees.

• Developed ways to grow all revenue streams to include facility management, information flow, concession operations, and contracted events.• Supervised special events staff of six full-time employees with duties as facility managers, maintenance laborers, sound technicians, and production associates.• Supervised over fifty student employees comprised of ushers, stagehands, movers, concession and event ticketing workers.• Developed and implemented rental cost and booking procedures for five university buildings: Emil and Patricia A. Jones Convocation Center, New Academic Library, Cordell Reed Student Union, and Jacoby Dickens Athletic Center.• Managed university concession stands, including employees, inventory, equipment, and product levels. Developed and distributed all concession stand reporting materials to Financial Affairs Office.• Coordinated—promoter and special events—event set-up, tear-down, and production needs, including lighting, sound, staging, floor arrangements (seating, basketball floor, retractable bleachers), electrical and data, and additional event equipment.• Developed extensive event and project budgets. Tracked and collected all revenue. Monitored progress of registration, ticket sales, income goals, and adjust plans as appropriate to maintain profit levels.• Managed entire event scope to ensure contractual deliverables. Managed vendor relationships and bidding process to ensure best service and cost efficient practices.• Developed campus-wide fundraising initiatives to financially support the university mission of increased enrollment and retention.• Chaired special initiative committees to include developing goals and objectives, facilitating committee meetings, and executing successful outcomes.