Jerome M Bader Email & Phone Number

Seattle, Wa, Us

Seattle, Wa

Blue Guardrail is a marketing and creative development agency that focuses on engagement strategies, advertising, powerful content development and community outreach programs. • Sourced, cultivated and built client relationships for businesses and non-profits throughout Seattle and Western Washington.• Designed and produced marketing plans, identity/logo marks, visual and text media content, messaging platforms, advertising campaigns, blog articles, video projects, web and social media strategies. (Client references available upon request.)• Provided art direction, full project management for print production, video production and QA for contractors associated with individual projects. Maintained and managed personnel, schedules, budgets, talent releases, photo shoots and onsite relations. • Produced community engagement strategies to open and foster new opportunities for PR, product reputation, brand growth and revenue ROI. • Created an outreach framework for philanthropic giving, mission building, community investment, recruiting and the expansion of networking and corporate relationships.• Built and executed brand profiles, created and built WIX based web applications, created digital/print artwork, collateral design, packaging, display materials and product placement vehicles. • Produced, presented and managed fund-raising events, workshops, conferences and staff/business development seminars.

Puget Sound Region

Directed and maintained bank’s marketing initiatives to support the global brand, vision, mission and overall sales and growth strategy. Created and maintained corporate and customer messaging, community development goals, sales programs and branch visibility standards. Highlights: Asset growth from 350+ million to 400+ million. Remodeled 2 branches, headquarters and opened one new branch (with sub-brand) for a total of 7. Bank completed an IPO process in 2012. Grew marketing budget from $450k to $575k annually. • Produced and developed all text and visual content, provided creative direction and oversight for all collateral marketing pieces, promotions, website, social media channels, events and related programs.• Developed 500k+ marketing budget and maintained fiscal governance over ROI, cost control and analysis.• Developed and managed in-branch sponsorship programs, community engagement plans and diversity development strategies. • Set schedule, internal and external bank event standards, materials and tracked customer, deposit and investment ROI. • Developed the conceptual basis for bank sub-brand; “Bank Different” to specifically engage with the diversity LGBTQ market in Seattle. Lead the core development of the brand mark, launch schedule, community organization engagement, sponsorship outreach and all related marketing and sales materials.• Created social media engagement strategies to drive activity to corporate Facebook, Twitter and related channels. Most recent campaign achieved 500+ likes in a 4 week promotional period. • Managed the marketing team, set objectives, goals, and outreach programs with support for in-branch sales productivity standards. • Initiated, cultivated and maintained marketing vendor relationship plan.

Greater Seattle Area

Highlights: Grew membership by 25% to over 1100 members to become the 2nd largest chamber of commerce in the State of Washington and the largest LGBTQ chamber of commerce in the United Sates. Created and launched the first region wide LGBTQ Tourism initiative in partnership with the City of Seattle and the State of Washington.• Developed corporate and civic giving, sponsorship and partnership structures. Cultivated new relationships, maintained existing ones and opened new channels for organizational growth and engagement. • Lead the team to create the first Seattle and Northwest focused LGBTQ tourism program; Travel Gay Seattle. Worked with community, membership, local tourism officials, Visit Seattle and civic leadership to garner support, funding and sponsorship. • Managed the organizational marketing, brand care, media plan and messaging programs. Maintained governance over GSBA communication channels, objectives and outreach to ensure that they represented the values, commitment to mission and philanthropy goals of the organization. •Created content and managed marketing collateral including GSBA Guide and Directory, social media channels, newsletter and e-newsletter. Developed and maintained marketing and technical vendor relationships.• Developed and maintained annual budget for marketing, tracked ROI and participated in future growth planning. Worked with all organizational committees, board and executive committee to ensure planned and strategic goals were met, recorded and analyzed. • Planned and executed events, fundraisers and conferences for development, tourism and visibility purposes.• Supported the marketing, event strategy and overall outreach for the GSBA Scholarship Fund. A 20+ year program that has given more than 1 million dollars to LGTBQ and Allied students and funding their educational goals.

Greater Seattle Area

Highlights: Established a client list of small and medium sized businesses including creative firms, restaurants, business services and law firms. (List available upon request) Established Office-UP as THE diversity focused marketing firm in Seattle. Specialized in community marketing strategies. • Provided creative services to small and medium sized businesses including brand development, website creation, logo and identity development, graphic design and event marketing.• Developed individual strategic marketing plans, budget development, sales and marketing contract services and start-up services.• Delivered small business managements services including office management, bookkeeping, HR and related clerical support.

Seattle, Washington

• Designed, planned and implemented office policies, procedures and technical specs for an architectural office of more than 10 designers. • Managed all accounting processes, in-house computer network, web initiative and adjacent rental space.• Provided extensive client relations support, contractor maintenance, architect training administration and vendor management.

Seattle, Washington

• Project management, scheduling, project traffic coordination and design team management. • Output coordination, production treatments and delivery tracking. • Extensive client and vendor contact and relationship development. • Supervised and managed HR polices for an office staff of 8+ designers and administrators. • Executed accounts receivable, payable and all accounting procedures. • Systems and employee training, evaluation, software support and productivity analysis.

Seattle, Washington

• HR management, payroll coordination, supply maintenance and vendor tracking. • HR management and payroll coordination, supply maintenance and vendor contracts.• Systems administration in a Macintosh environment, software training, network planning, hardware procurement.• Accounts receivable, payable, facilities management and space planning.• Sales administration, product analysis and profit & loss breakdowns and reporting.• Extensive client relationship building, database management, individual training and team motivation planning.

Redmond Washington

• Produced corporate proposals and presentations, designed inter-office communication documents and product packaging artwork for a family of software products. • Facilitated all aspects of seminar, road and trade show logistics, sales and marketing team support. • Produced training syllabus and instructor materials. Designed tech diagrams for usage within the training program. Coordinated student attendance, travel purchasing and invoicing. • Managed software licensing and facilitated renewals.

Seattle, Washington

Highlights: Coordinated all aspects of three separate corporate buying offices with an annual sales volume of 10+ million in each division. • Product procurement, planned store assortments, maintained inventory controls, maximized loss prevention and exceeded sales goals. • Tracked and managed margin control, product sales, aging and “on order” inventory levels in relation to sales. Strategic product planning, shipping and delivery logistics and tracking. Markdown planning, vendor negotiation, report preparation, store and executive management correspondence. • Conceptual merchandising, visual flow and sales strategy development. Assisted department and store management with seasonal merchandising trends and promotional item display. Assisted in advertising preparation, design and copy writing. • Managed inventory and budget requirements through daily, monthly and seasonal sales flow tracking and reporting. • Maintained gross margin requirements based upon inventory levels, advertising and overall sales strategies.• Developed promotional strategies, sales contests and motivational award structures.

Portland, Oregon

Highlights: Maintained and exceeded annual sales volumes of 1+ million in annual sales revenue. • Recruited, developed and supervised a staff of more 30+ individual sales and management level individuals. • Extreme emphasize was placed on personal client development and customer service. • Designed and implemented seasonal merchandising plans within the specialty store environment. • Developed all merchandising plans, implemented all corporate visual displays and coordinated fashion shows and trunk presentations.

Salem, Oregon; Portland Oregon

• Maintained and managed the overall profitability of three separate store locations, including one thrift related outlet location. • Supervised and developed three management level positions and transformed unprofitable locations to profitable status.• Built and implemented new sales team motivational plans, personal shopper programs, merchandising strategies and designed display fixtures.

Salem, Oregon

• Developed, implemented and maintained general store and employee policies and procedures. • Designed store merchandising, display and artwork installations. • Stock ordering and procurement, maintained vendor files, instituted a computerized inventory control system and participated in extensive public relations activity. • Heavy emphasize on loss prevention and cost reductions. • Managed a small in-house café and espresso bar.

Salem, Oregon

• Accountable for the operations and profitability for two stand-alone specialty store locations. • Recruited team members, trained and promoted multiple individuals into management and merchandising roles. • Implemented an innovative inter-store shipping and logistics program within the Northwest region.