Brand Manager
Arjowiggins Creative Papers
Marketing tools coordination: from prioritisation of the market needs respecting the annual budget to the selection of the best suppliers and worldwide dispatch and follow-up.Cross-brand projects: greeting cards, trend mailers, implementation of internal social media and e-mailing platforms, website, internal training kits, corporate presentation, marketing data center ...Brand relaunch: creation of a new brand identity of an aging brand to attack competitors with a product-and-service offer and to fulfil luxury end-users needs with a consistent range of products going from packaging to paper for printed communication and labellingLuxury Packaging brand development: taking into account both customers needs and the industrial assets, development of an umbrella range to anticipate market trends evolution and offer a consistent range of products and bespoke servicesCommunication: definition of communication guidelines, ensure their respect by local markets, organization of events (LuxePack Shanghaï & Monaco, Labelexpo), presentation of the ranges to designer and customer eventsPartnerships: set-up and negotiation of partnerships with cutting-edge communication agencies (BETC Design, Some/Thing), publishers (Editions Dilecta), paper artists (Maud Vantours, Mathilde Nivet, Bonsoir Paris, The Creative Sweatshop), as well as photographers (Gérard Rancinan) and on luxury events (FIAC, Grand Prix Stratégies du Luxe, Connections) to improve the network and the image of the company.Training: new merchant in India (50 people), Antalis local team 200 people (France, Germany, UK, China)