Lead the marketing and sales team to deliver business commitment by assisting our local iconic retail partners to grow their e-commerce business through MarTech solution of LINE Taiwan.Coordinate and Integrate the internal marketing resources and come out with proper marketing solution based on partners' business pain-points.Optimize the internal standard operation procedure to keep the team members focusing on high-value job.

Contribute to digital transformation that reversed the business model of Philips from Dealers to Consumers into Direct to consumers (D2C), which entitled Philips to access of consumers’ data and comprehensively raise the efficiency and effectiveness of the marketing investment afterwards.Achieve and exceeded the annual sales goal in 3 consecutive years by day-to-day e-commerce management on the official e-commerce website, including but not limited to promotion scheme optimization, inventory control, users experience optimization and ROAS optimization.Collaborate frequently with cross-function partners, such like product manager, IT, marketing, design, legal, consumer care, compliance team to make sure all the marketing efforts on the official website to deliver brand value precisely.

Build up and lead the marketing team in Taiwan from zero to one to expand brand awareness and member base.Develop the local marketing strategy synchronized with regional, managed the marketing budget to deliver business objectives effectively.Act as a spokesman to advocate the brand and earn resources externally via gathering events of users, content providers, media, prospects, clients and affiliate marketing partners.Coordinate cross-functionally to win internal support from IT, operation, business development, and design team for targeted objectives and set up the SOPs.

Build up and lead the digital sales team from zero to one and achieve business goals in 3 consecutive quarters.Integrate and modularize the internal resources to amplify the value of proposed marketing solution to the clients to deliver results.

Initiate an unprecedented TV-watching era at that time in mass media industry by establishing live-streaming and VOD service on website and mobile applications.Collaborate with IT team to improve the UI and UX of above platforms continuously on a user-behavior analysis basis to satisfy our target audiences and accomplished over 10M pageview monthly and 5M application downloads within one year according to Google Analytics.Develope and implement owned media (social media) strategies to allow those VOD contents to drive more traffic back to website organically.

Expand the brand awareness and penetration in Mainland China by building up partnership with more than 10 state-owned TV home shopping stations across the strait, including Shanghai, Nanjing, Beijing, Liaoning, Sichuan, Hunan, Guangdong and so on.  Develop and implemented the media relationship strategy and earned more than NTD 100M-worthy value of media exposure annually. Manage the potential media crisis from competitors, consumers or clients.