Chips e plataforma de gestão dedicados ao mercado M2M. Estabelecendo conexões mais seguras e estáveis para o universo de M2M e IoT ficar sempre conectado.

Responsible for marketing and product development.

Terra has according to Comscore data 100 million monthly viewers in Americas, mostly in Brazil.I joined Terra to manage a new administration of e-tailers campaigns on the portal, through channels as home page classified ads, price comparison site Terra Ofertas, and display ads among Terra ad network. In a few words, the main goal was to increase CPM and CPC through out the efficient use of inventory: sell e-tailers large on-line campaigns on commercial conditions that guaranty a mutual profit for both Terra (reasonable inventory delivery) and customers (meet clicks and ROI expectations).More recently (jul/11), I was invited to redesign the SMBs hosting and advertising solution with 80.000 customers. After 6 months reengineering the product, Terra expect a 34% growth of this channel revenue in 2012.

Digital communication, Brand development, web site traffic growth, CRM and advertising revenue.I joined Vinil to develop the e-commerce and strategic areas to complete their 7 years on-line planning, design and content experience. We attend a wide range of companies as 3M, Terra, Ibope or Buscapé, offering the complete management of their on-line project: from diagnosis to implementation, we match the company's and managers expectations with their financial, human and IT resources to deliver a tangible communication asset.

Full responsibility for all online marketing, sales and fulfillment of www.fnac.com.br.Responsible for creating the Fnac.com.br online brand and taking Fnac profitably into the top 10 Brazilian “e-tailers” by revenue.In March 2009, Fnac.com.br was ranked in the top 5 top of mind Brazilian e-commerce in INFO EXAME.Full responsibility for all online marketing, sales and fulfillment of www.fnac.com.br.Fnac is a "multi specialized" mega stores retailer, leader in Europe in books, CD's, DVD's, electronics and computer markets.I was responsible for creating the Fnac.com.br online brand and taking Fnac profitably into the top 10 Brazilian "e-tailers" by revenue. I designed and successfully implemented an ambitious 4 year business plan from 2005 to 2009:2005 - I brought the entire off-line portfolio into the online channel, I re-designed Fnac's commercial business model for the internet and implemented new front and back office operations.2006 - I began an online branding campaign with numerous partnerships and heavy investments into internet media in parallel with key infrastructure developments.2007 - I brought the online business into profitability with close and detailed operations strategy: control of margins, web analytics, anti fraud policy and a cost killing plan.2008 - I focused the dynamic growth of both sales and profits, built up a team of skilled managers to prepare the implementation of a new platform 2009 - Launch of the new fnac.com.br platform During those years, I shaped, defended and got the approval of aggressive e-commerce business plans by the International Fnac Board (global and Brazil leaders) as part of key strategic development.

Sales Department – Fnac Brazil (Jan 2004 – Feb 2005) In charge of 3 internal consultancy projects focused on product lines, elements of margins like depreciation, price protections and organizational audits. I implemented the projects and was fully responsible for implementing the necessary restructure and training.• Responsible for increasing turnover, margins and budget forecasting accuracy through the increased coordination of the Purchasing, Marketing, Sales and Stores teams• The Purchasing Department was trained on a daily basis (1.5hr) during 3 months to meet new criteria of efficiency and profitability. The mid managers were substituted and a new workflow was implemented in the Purchasing and Sales teams.• A new depth of information was processed and communicated to the Commercial Director to improve the efficiency of discounts, rebates and depreciation controls, improving the company margin in 1,5%.

Financial Controller – Fnac Brazil (May 2001 – Dec 2003) I was recruited in France to go to Brazil to implement SAP.• SAP implementation project ran until end of 2002, counting with consultancy of Plaut (global specialist of SAP customisation)• Developed the internal financial reporting focused on sales and margins, mainly based on Excel sheets and SAP reports• Was asked to stay for another year (2003) to offer back-up during the transition process with a new financial director

Brazilian start-up selling a software offering double financial reporting in US or BR GAAPS or IAS for international companies in Brazil