L'Espace Dirigeants accompagne depuis 2006 les trajectoires professionnelles des cadres dirigeants et de leurs équipes afin qu'ils relèvent leurs défis professionnels et dépassent leurs freins. NOS SERVICES : - Coaching d'intégration- Coaching de développement des compétences- Coaching d'évolution professionnelle - Outplacement NOTRE VALEUR AJOUTÉE- Élaboration d'un projet professionnel précis et durable croisant les besoins fondamentaux, les compétences motivantes, les types d'organisations nécessaires au déploiement de toute sa valeur ajoutée - Élaboration des outils de communication pertinents et efficaces- Une dynamique de campagne de recherche d'opportunités créée et entretenue- Accompagnement individuel couplé à une dynamique collective au travers de workshops, trainings, conférences, rencontres réseau- Un réseau de L'Espace Dirigeants de plus de 1000 membresNOS CLIENTS : - Cadres- Dirigeants - Membres du Comité de Direction

Build up disruptive solutions using shopper data to persuade grocery retailers to leverage them for their own usage but also to monetize them among manufacturers. NEGOTIATION OF A NEW MEDIA VERTICAL WITH RETAILERS: Unlike Amazon, grocery retailers are struggling to monetize their shopper data and to equip themselves with data clean rooms. The pain points were identified by covering all departments and addressed with the help of Tech team, resulting in simplified and secured flows, externalized operations and proven transparency in impact measurement. 2 out of top 5 retailers have chosen Catalina for selling out their digital advertising network. WINNING GAMIFIED MARKTING ACTIVATION: Stating that e-retailers face profitability challenges, I defined with my team an ultra-targeted omnichannel solution (mobile app, web, instore) that reinvents sales promotion. With the support of Tech and Data teams and the use of agile methods, we developed an in-house technology and managed to sign 5 European retailers and closed deals with >70 manufacturers SPREADING A DIGITAL CULTURE AND THE PRACTICE OF CO-DEVELOPMENT: The company’s digital shift and high people churn rate require training teams. With the help of sales colleagues, I built a digital training program based on both role play and collective competitive intelligence. As a member of the leadership team, I was trained in co-development and promoted it across the managers.

Build a powerful category vision and develop tools that unites all internal sales teams, satisfies brand owners (Coca-Cola Company, Monster Inc., Sunny Delight) and convinces grocery and away-from-home retailers to strengthen joint business plans. STRENGTHENING OF PARTNERSHIPS WITH RETAILERS: Several challenges (sugar content, aspartame, plastic material) undermine category’s reputation and call for a new narrative. Without bias, I conduct interviews with C-level and key account managers. I facilitate brainstorming sessions with category managers. I reveal a new category story-to-trade that can be tailored by channel / account. I trained account teams, who turned out to be rewarded by expended partnerships. CREATION A EUROPEAN ENERGY DRINK TEST MARKET: The brand owner Monster inc. is asking for a higher share of voice among sales team in order to duplicate the US success-story. I immerse myself in the Monster culture, bring hard facts to lead business talks. With the help of key account managers, I harness a business plan by channel / account that sets clear assortment priorities and I build a new energy during category vision around consumption occasions that fits to the Swedish marketUNLOCKING THE DILEMNA OF THE RIGHT ASSORTMENT AT THE RIGHT PLACE: A high pace in innovation creates supply chain complexity (out of stocks) and a value loss in the market. I dare learning Swedish to improve the collaboration with peers. I also leverage my field force manager experience to build, scale and upgrade a distribution potential tool, which sets and ranks priorities. Through peer training, the tool is leveraged buy all key grocery and away-from-home account managers.

Negotiate business partnerships with pharmacy chains and independent outlets. Execute perfectly joint business plans by engaging a team of 10 experiences sales representatives, resulting in the overachievement of sales objectives by more than 10% over 4 sales cycle in a raw.TAILORED COACHING IN A CONTEXT OF REDUNDANCY PLAN: While 1 job position out of 2 is to be cut and leading to fear and a lack of engagement, I welcome emotions, I stand as a sparring-partner and a manager coach to reflect on how to deal with the social plan and which skills to strengthen, so as to maximize both performance and employability. BREAKTHROUGH BUSINESS INCREASE IN E-PHARMACY: Whereas the e-pharmacy buyer highly complains about the set trade terms and the service he gets from the company, I build trust by setting more frequent visits, that I prepare in-depth upfront. I find a strike between empathy and assertiveness in the assortment negotiation leveraging assets like e-merchandising and online advertising.

Lead and embody the change from an RX to an OTC business model in the pain relief category in 4 countries. RECOMMEND AND EXECUTE MARKETING KEY INITIATIVES: As the European team demands performance and is annoyed by the French specifics, I persuade my top management to introduce 2 new OTC medicines despite the harsh constraints ruled by the health authorities. My team focuses on the storytelling and the training to the sales teams (accounts, field force), positioning innovations as an opportunity of cross-selling (no medical prescription). Likewise, I activate the core business by tailoring proven successful TV copy and digital ads. LEAD BEST-IN-CLASS INNOVATION LAUNCH THROUGH A PROVOCATIVE ADVERTISING: My Belgian colleagues fear strong business cannibalization with the introduction of Voltaren 12 HOUR. I write an open brief to creative and media agencies and then convince both my top management and the European team to record locally a spicy and humoristic radio advertising. The business impact is huge with + 20% category growth. CREATE UNPRECEDENTED BUZZ BY PLAYING LOCALLY: Facing major budget cuts and a refusal of the Dutch health authorities to introduce a new medicine, my team has his back to the wall. We bet on creativity and word of mouth at the senior fair by creating an astonishing stand with a silent disco. Most visited booth, video ads are that shared on social media that the Voltaren brand reaches a record high market share.

Step-change business profitability in France by leading the digital transformation of the product, shopper journey and communication and by managing a team of 30+people.IDENTIFY THE RIGHT BUSINESS POTENTIAL FOR THE E-VOUCHER: While the dematerialization of the gift box is planned with a price decrease and requires to redesign the entire shopper journey, I manage to redesign the innovation project. I leverage my intuition and the potential assessments calculated with the different sales teams (grocery, e-commerce, btob, customer service). They buy into the up/cross selling opportunities and the smoother consumer journey (improved UI, upgraded UX). SUCCESSFULLY SET-UP AN OMNICHANNEL CRM: Facing budget cuts and struggling with data governance, I engage my general manager and my peers of the steering committee on a CRM vision and a transformation road map. I then recruit 2 experts in data mining and CRM. We get the funding to build a data platform and instill a culture based on agility, risk-taking and marketing tactics to generate word-of-mouth. TURN-AROUND CUSTOMER CARE DEPARTEMENT DESPITE THE SOCIAL REDUNDANCIES PLAN: The customer complaints have never been that high before. I engage and closely coach the head of customer care service. We jointly advocate for a shorter team with more experienced positions, an extended and renegotiated outsourcing, the implementation of further self-care and chat, a drastic flow downsizing through first-contact resolution. We convince the top management and implement the agreed plan.

Return to double-digit growth by creating a new communication platform and by introducing a new snacking cheese in Europe. EUROPEAN LAUNCH OF THE FIRST INNOVATION IN THE LAST 20 YEARS. As the soft cheese category is shrinking, my curiosity and my collaboration with plant and R&D teams push me to improve a concept around home snacking. Step by step we jointly remove the internal barriers about cheese quality, brand image, and profitability. We persuade all stakeholders including European GMs to launch En Cas de Caprice. MASSIVE RECRUITMENT BEHIND THE NEW COMMUNICATION PLATFORM: Highly screened and discussed internally, the impact on sales of the brand TV copy has worn out. I closely work with creative & media agencies to modernize the TV campaign, to create the buzz in cinemas, TV, digital and to qualify a brand audio signature.

Develop a portfolio of laundry brands and Pampers by unleashing the innovation and by qualifying winning advertising campaigns and partnerships. BEAT A NEW RECORD HIGH IN SALES BEHIND AN INNOVATION CRM PROGRAM ON PAMPERS: Since subsequent mums are about to leave Pampers, I convince my CFO, my management and the European team to use France as a test market for a specific CRM program targeting subsequent mums. My team works hard to qualify the insightful content, the frequency of contact and the increased digitalization, all this within the same budget. DONATION OF 6-MILLION DIAPERS TO A CHARITY: Pampers should improve its value-for-money image. Focus groups enable me to find the right insight around generosity towards the poorest households. With the help of an expert in partnerships, I negotiate a deal with the leading charity in food distribution Les Restos du Coeur and engage all stakeholders behind un unprecedented promotional event. SAVE 2 BRANDS FROM DELISTING WITH NEW POSITIONING: Threatened by retailers following the acquisition, my marketing director involves me in a task-force which should state about marketing strategy. Determined, I differentiate as much as possible Gama from Bonux across all items (targeting, brand equity, communication levers, laundry formulation, price setting, product range, innovation plan) from consumer insights collected in focus groups. BREAK THE CLUTTER IN ADVERTISING TO TURNAROUND BRAND SALES: Facing a major drop in sales Vizir must stand out from the crowd to stay alive. With my boss, we make the creative agency accountable for a provocative campaign. We fully exploit the advertising idea of a gay couple to secure a great execution (casting of the director / actors, film editing) and PR clippings to generate positive word-of-mouth.