Jerome David Email & Phone Number

Metro Manila, Philippines

London, England, Gb

• Leads sales & operations for both Retail Fuels and Non-Fuels business including convenience stores, lubricants, vehicle servicing, car wash, and alliance brands for more than 250 retail service stations and alliance partners across the region• Consistently exceeding targets on profitability and operational excellence through active retailer management, effective pricing, and strategic marketing activation implementation• Provided leadership to a team of Retail Territory Managers and recognized as a Top Quartile Leader for Employee Engagement and Team Leadership ranked against all global Shell managers demonstrating strong culture of care, collaboration, and people development• Developed and implemented strategies to reduce costs, improve efficiency, and increase customer satisfaction in the region and performed regular reviews of operational performance metrics against established benchmarks• Analyzed data from feasibility studies to identify opportunities for expansion into new trade areas

London, England, Gb

• Brand owner and marketing country lead of B2C total fuel portfolio responsible for overall brand health, marketing strategy, and integrated communications• Grew brand share of preference (BSP) of Shell's total premium fuels category and achieved the highest premium value penetration at >50%• Developed Shell's customer value proposition (CVP) and unique positioning for motorcycle and authored the growth strategy for the 2-wheel segment garnering local and international recognitions including Asia-Pacific Stevie Awards for Outstanding Innovation on Customer Service• Launched the Shell Philippines' retail fuels business in e-commerce market in partnership with Lazada, a pioneer in local fuels industry• Collaborated with sales teams to deliver operational excellence on product launches, promotions and pricing strategies• Developed partnerships with OEMs and influencers in relevant industries to promote the brand's message through strategic channels making Shell V-Power the most preferred fuels in the country for 3 consecutive years

London, England, Gb

• Managed a network of more than 120 retail stations across the Philippines increasing profitability by at least +10%• Recruited new and developed strong partners to support network expansion plans with multiple retailers under my territory awarded as Gold and Country Retailers of the Year• Led targeted campaigns designed to reach specific customer segments in the territory through local promotions, strategic pricing, and retailer development programs delivering double-digit growth on fuels volume and premium penetration• Delivered $1.2M worth of Continuous Improvement (CI) projects to achieve Lean Six Sigma Yellow & Green Belt certifications• Recognized as Country Territory Manager of the Year and a two-time Crystal Awardee (the highest recognition given to the best frontline staff) for exemplary sales and top operational excellence performance in the country

Greater Chicago Area, Il, Us

• Strengthened demand forecasting and supply planning strategies to ensure optimal stock levels for both Biscuits and Confectionary categories looking after iconic snacking brands including Oreo, Chips Ahoy, Toblerone, and Cadbury• Built strategic partnership and enhanced performance management process with manufacturing plants in Malaysia, Indonesia, Thailand, and Switzerland which delivered effective production planning and improved demand forecast accuracy• Identified potential risks in the supply chain and spearheaded continuous improvement (CI) projects to streamline end-to-end inventory management from port clearance, stock transfers, and distribution to accounts and retail outlets

Greater Chicago Area, Il, Us

An 18-month accelerated development program for future corporate leaders providing cross-functional exposure on the business. Spearheaded value-add projects in Sales & Distributor Development, Marketing & Consumer Insights, Research & Development, and Integrated Supply Chain.

Pasig City , Ncr, Ph

Designed the system and user interface for the launch of pre-paid electricity services of the largest electric distribution company in the Philippines. This opened the market allowing flexibility on electricity spend helping Filipino families manage their budget on utilities.

Bonn, Nrw, De

Developed process improvement solutions using Industrial Engineering tools reducing end-to-end cycle time from airport hub sorting to customer delivery of both local and international shipments.

Technological And Intercultural Exchange Program

Bachelor’S Degree, Industrial Management Engineering Minor In Service Management (Ime-Sm)

High School Diploma, Advanced Science And Technology Program