General Manager | La Brand Activation Specialist
Herzogenaurach, Bavaria, De
Career Highlights - * Successfully led the creation, creative development, and strategic execution of a brand activation series entitled "The Creator's Corner", which became a highly successful event series that garnered widespread social media impressions, and extensive residual increases in business for the 1st adidas Originals Neighborhood concept store in North America located on Melrose Ave in Los Angeles, California. *Directly responsible for management of components of events within the account base, including event activities, event staff management, reporting, and post-event activities *Developed project timelines, run of shows, and any other project-related production documents, align partners, track contingencies, enforces project schedules, and drive a highly collaborative creative process.*Selected by adidas DTC senior leadership to participate and successfully complete the 2018 Leadership Enrichment and Development Program (LEaD) which provides an elevated leadership development experience for select leaders.* Awarded with the 2015 & 2016 adidas North America DTC award for delivering the highest dollar increase over sales target, for exceeding my annual store sales budget by over $1.3M and $2.4M consecutively. *Awarded with the 2016 adidas North America Retail MVP for outstanding performance in sales results, leadership, and company wide influence. *Established, developed and maintained an award winning, best in class, high performance sales culture by setting clear expectations, challenging targets, analyzing team performance, and holding my staff accountable by giving appropriate prompt feedback. *Led the recruiting, interviewing, hiring, training, development, reviewing, and performance management of a staff of over 35 associates including 6 full time supervisors and managers.