They say children are the catalysts for change. And my story is just that.Hello, I’m Jeroo - Founder & CEO of Pip & Henry! Vivaana, my daughter, came into our lives in 2017.I remember showing her David Attenborough documentaries, wanting to inspire her to treat our world kindly and thoughtfully. But at the same time, she was outgrowing her footwear faster than I could have imagined… becoming a participant in the destruction of our environment. Further research showed me that:👟 Kids outgrow shoes every 3-4 months (most going to landfill) 👟 80M+ children’s shoes end up in landfill annually in the UK👟 Most footwear is made with environmentally harmful toxinsThis was a sector begging for change.Using my extensive corporate experience in applying strategy, analytics and customer insights to solve real-world problems, I began my mission to create a better world for my daughter to grow up in.After many months of research into materials, footwear manufacturing and product design, Pip & Henry officially launched in the UK.In just 12 months we have:→ Designed and launched 30+ children’s shoe styles → Won £250,000 grant from The John Lewis Circular Future Fund→ Hired a team of footwear manufacturing & brand specialists→ Landed press coverage in The Guardian, Daily Mail and CWB → Published 3 sustainability-focused children’s books And this is just the start.We’re currently developing the first EVER expandable children’s shoe to further our mission of sustainably disrupting the footwear space.Enquire about stocking Pip & Henry: product@pipandhenry.comBrowse our current product catalogue: https://pipandhenry.com/ Have a business or investment enquiry? Drop me a message.