Jerri Martin Email & Phone Number

Nashville, Tennessee, United States

• Oversaw day to day operations of eyecare clinic, guiding and consulting patients in the selection of optical products to accommodate their prescription and financial requirements.• Demonstrated strong relationship building skills with customers and employees to educate patients on their options, resulting in successful purchases and a sustained 35%+ growth year over year. • Instrumental in the yearly profit margin increase due to experience and implementation of successful managed care, discounting reductions on materials and products, excellent vendor negotiating, and increased pricing on materials.• Ensured proper fit and measurements for all lens types including single vision, bifocal, and progressives.• Dispensed products and made sure patients knew and where happy about adaptation to new prescriptions, lens types, etc.• Managed and implemented advertising and promotional programs and coordinated local events and trade shows to help grow customer base and company image.• Performed administrative duties, such as managing prescriptions, lab orders, accounting (accounts receivable and payable), patient records, pre-testing, data entry into software system, and insurance claims.• Negotiated contracts with frame and lab vendors and purchased all products.• Monitored inventory levels on frames and contact lenses to ensure product variety and customer satisfaction.• Stayed abreast of all current trends within the industry, pertaining to NuVue Eyecare.

Provo, Utah Area

• Maintained and developed program marketing and sales for services to assist businesses, innovators, and entrepreneurs design, create, build, run, and turn- around products, projects, and companies.• Managed and continued developing 17 national distributor accounts and 7 large dot.com customers including Amazon, resulting in a multi-million dollar book of business.• Collaborated with National Sales Manager the management of a 20+ person sales staff with respect to retailer and distributor operations and program roll-outs.• Coordinated industry and trade show events, conducted staff training (with distributors) on new products and services, managed distributor budgets, provided SKU by SKU forecasts for production purposes, and created advertising and promotional planning for all customers.• Tracked, monitored, and analyzed statistical analysis pertaining to company sales, competitive studies, and market trends to ensure company was always implementing best practices.• Continually met monthly and yearly goals and project demand on all SKU’s.

Provo, Utah Area

• Developed and executed sales plans utilizing company sales directives and guidelines in order to service existing accounts, obtain orders, and establish new accounts while strongly focusing on capturing new product and promotional business as well as new account venues.• Cultivated customer relationships by developing a deep knowledge of the customer’s business and establishing a consultative relationship growing territory from $100K quarterly to $350K in the first year.• Prepared sales proposals by quoting pricing, establishing credit terms, and estimated date of delivery to customer based on knowledge of delivery schedules and logistics.• Partnered with internal resources to accomplish growth objectives, establishing, and maintaining clear and consistent lines of communication with internal departments relative to customer successes, customer opportunities, new customer developments, and other customer specific information.\• Trained all store staff on new product roll-outs and programs.• Ranked #1 Account Executive each quarter in goals achieved, promotions, and sales increases from over 30 total AE’s in region.

Provo, Utah Area

• Received company award and commendation for largest growth territory in the country (approx 70 reps )• Overall average annual increase in sales of 15% for 2001, 2002 and 2003, consistently finishing in the top 5% of all sales reps.• Sales force and compensation plans were completely restructured in April 2004; offered compensation package.