Jerricca Hawkins Email & Phone Number

United States

• Proactively deliver personalized, customer-driven experiences for a portfolio of exclusive customers
• Provide “one call” service support
• Effectively manage program tasks, timelines, and communications for a portfolio of customers moving though personalized, preference-driven journeys
• Support internal order prioritization, scheduling and build processes and related customer communications, building customer excitement and anticipation for delivery event
• Proficiency with project-enabling tools and technologies including virtual meeting platform, program management databases, customer CRM and related systems
• Program planning, activation, and measurement to ensure quality and accuracy to provide the best luxury customer experience

Detroit, Michigan

• Manage schedules, assist with development and education of staff
• Report to weekly meetings with Brand Team
• Create and present for Live Tours on GM website

• On camera studio host for Chevrolet website- Chevy My Way
• Answer public questions on vehicles via chevy.com website
• Daily vehicle walk arounds which was live streamed on website

• Liaison between corporate, press releases, product information to the general public and potential consumers
• Travel nationally representing automotive brand at auto shows/platinum shows and performance events
• Prepare and write brand presentations which align with a specific corporate brand image protocol to audiences of varying automotive knowledge
• Present new products to crowds/ prospective buyers resulting in 800,000+ impressions to drive interest in new vehicles
• Participate in public speaking seminars learning the latest crowd gathering and engagement techniques taught by public speaking experts
• Collect KPI’s, lead generation, brand/engineering feedback for HQ for marketing initiatives and track/analyze results based on quarterly sales

• Spokesperson at various racetracks across USA representing Chevrolet Performance and C8 Corvette Consumer launch at racetracks and concourse events
• On site management of display staff and report to GM clients
• Ensure daily metrics are accurate and submit reports
• Memorize build specs

Sterling Heights, Michigan, United States

• Built and set up footprints and displays
• Coordinated vehicle pick up and drop off to travel nationally right seat driving
• Promoted GM discount programs i.e. educator, military, first responder
• Ensured all laws and procedures are obeyed with safety in mind on the road and track

Ann Arbor

• Responsible for acquiring 60% of all training sales by marketing own services and word of mouth referrals
• Build a client base contributing to departmental revenues by maintaining an existing client base, marketing programs and services by utilizing the highest quality of customer service. Actively market and promote.
• Conduct client meetings and advise members on exercise recommendations based on fitness evaluations as well as members’ needs and goals
• Assist in development and implementation of club programs and events
• Create and publish monthly corporate newsletters
• Seek opportunities for personal and professional growth

Greater Detroit Area

• Assisted with recruitment, hiring, and training of Field Ambassadors in each market within assigned territory. Ensured field staff compliance to national program execution guidelines/ requirements and implement.
• Became expert on quality execution of planned program platform, attend weekly conferences, calls, communication with client
• Tracked spend, goals, budgets, inventories of storage unit, design point of sale for establishments using brandscopic and Excel. Weekly tracking and event recaps submitted to client
• Sold and scheduled the programs to selected retail customers in collaboration with the local client and distributor personnel. Ensuring spend budgets, sampling amounts, and highlighted features (where applicable)
• Created and designed promotional marketing materials for product for high exposure areas
• Worked alongside distributor to ensure sufficient quantity of product was in venue to support scheduled events/promotions

• Member of the athletic marketing team/ promotions increasing basketball game day attendance 110%
• Created innovative marketing techniques based on pop culture trends while on a strict budget of $110,000 that was reviewed weekly
• Worked alongside Athletic Director, University President, Athletes, and students at weekly board meetings discussing and implementing new ideas, marketing strategies and activities
• Integrated marketing activities included increasing visibility and awareness, social media, ticket promotions, game experience/ atmosphere, rebuilding school spirit, building relationships, hosting community picnics.
• Planned game day campaigns ‘Eagle Nation Station, MacBook giveaways’ to drive ticket sales, analyzed results based on each campaign, organized future changes based on results

Master'S Degree, Mba Candidate

Exercise Science, Sports Medicine

Activities and Societies: EMU Cheerleading, Athletic Marketing, Exercise Science Organization

Bachelor'S Degree, Marketing/Marketing Management, General