Jerri Ledford Email & Phone Number

Mobile, Al, Us

Mobile, Alabama, United States

Freelance/Contract

 Worked with principals at Franklin Covey to help redesign The 5 Choices Time Management training for use with Microsoft Office, Google Apps, iCal, Android-based phones and tablets, and iPhones and iPads. Produce training manuals, online courses and other coursework materials for organizations such as IBT Financial, Powered, Inc., CNET, Forbes, HP, Sony, Gateway, and eMachines, Momwriters.com, Faulkner Information Services, and Writer's Village University. Design and create Microsoft Office 2007 templates for use in the Office 2007 roll-out. Write, research, and edit articles, profiles, reviews, advertising copy, business collateral, and Web -copy for a variety of publications, businesses, and individuals; write reviews for technical audience reviewing application service providers, security technologies, ecommerce infrastructure, and call center integration. Topics include: ERP, CRM, Security, Business Intelligence, BPO, Mobile and Social Apps. Interview subject matter experts in a variety of technical fields to prepare material; collaborate with editors and publishers to produce high-quality copy. Course Topics Include: Microsoft Office Programs: Word 2003 & 2007, Excel 2003 & 2007, PowerPoint 2003 & 2007, Microsoft Exchange Server 2003.  Technology Practices: Storage, Disaster Recovery, Mail Servers, Voice-to-Text Applications, Security Basics, Managing Data Centers. Consumer Technologies: VoIP, Home Theater Design and Installation, PC Troubleshooting, PC Upgrades, Personal Storage, Personal Security.

Greater Nashville Area, Tn

In my position as marketing manager, I helped to create a content marketing program designed to generate sales leads. This included creating a regularly updated blog, white papers, case studies, and direct client communications. These efforts resulted in a strong social media follower and engagement growth on Facebook, LinkedIn, and Twitter, as well as an increase in inbound leads leading to closed sales. I implemented SEO tactics that improved SERP rankings for all website pages and resulted in organic first page result rankings for more than a dozen keywords, and increased traffic to the website. I also managed and improved website analytics. In addition, I created an internal marketing program that included team internal communications and events designed to improve company culture.

Contract

 Manage client content projects, including marketing materials, lead generation, and training projects for organizations such as Intel, Ziff Davis, and IBM. Recruit, direct, and hold accountable more than two dozen subject matter experts. Develop, schedule, track, and complete as many as 50 content projects at a time. Concept, write, and edit articles, blog posts, white papers, and other collateral, as necessary.

As a client of Studio B, I concepted and developed business technology collatoral including whitepapers, reports, articles, and news stories. I also developed book proposals, and once a contract was issued wrote the proposed books. My publishing credits as a client of StudioB include: The SEO Bible (Second Edition), Wiley, April 2009.  The Google Geek’s Guide to Your Android-Enabled Phone, Que, April 2009 The Google Geek’s Guide to Google Chrome, Que, April 2009 Google Analytics 2.0, Wiley & Sons, August 2007. ISBN: 978-0470175019. Google Powered: Productivity with Online Tools, Wiley & Sons, January 2007. ISBN: 978-0-470-10965-6. The Gadget Geek’s Guide to Your Sony PlayStation Portable, Thomson Course Technology, February 2006. ISBN: 1598632361. Google Analytics, Wiley & Sons, September 2006. ISBN: 0470053852....and twelve addtional books. Full list available on request.

Writing and editing content about identity theft for the About.com network.

Technical Writing

General Education