Jerrine Lowe Email & Phone Number

Val-D’Isère, Auvergne-Rhône-Alpes, France

France

In my role spanning across the company's esteemed restaurants, including La Fruitiere, Cucucina, La Petite Cuisine, and their après-ski venues, La Folie Douce and Cafe Face, I serve as the primary point of contact for Travel Operators, ski schools, and a range of international and local businesses. My responsibilities extend across diverse regions, from the UK to Scandinavia and everything in-between, involving not only communications but also the nurturing of existing relationships within France.Throughout my tenure at La Folie Douce, I worked alongside the communications department in developing impactful brand partnerships with notable businesses such as Rossignol, OnePiece, Lole, Coca Cola, Jack Wills and Oneskee. This involved strategic collaborations that enhanced the company's brand presence and appeal.An integral part of my role is the sole management of responsive media relations for the UK market. Additionally, in the past I have played a key role in contributing to and developing social media content, aligning it with the company's brand identity and objectives.Beyond external communications, I take pride in being the sole translator from French to English. This responsibility encompasses the translation of various materials, including but not limited to LFD Magazine, internal communications, and company-wide documents. This proficiency in translation ensures seamless communication across language barriers, facilitating a cohesive and effective operational environment.

France

Dick's Tea Bar: - February 2015 - May 2015Cocorico & Doudoune: - December 2014 - January 2015 (Contact ended due to broken humerus) Val d'Isere, France. In my role, my primary focus was on social media management and public relations. Before relocating to France, I played a key role in producing press releases for the launch of Cocorico, contributing to its successful introduction to the public. During my tenure at Dick's Tea Bar, I held a multifaceted role. This involved the regular updating of the website with relevant and engaging content. I managed various social media channels, including platforms such as Vimeo, YouTube, Instagram, Twitter, and Facebook. In addition to maintaining these channels enhancing the brand's visibility through media relations.This experience has provided me with a well-rounded skill set in social media management and public relations, blending strategic communications, content creation, and media engagement.Inkling: – October 2014 - November 2014Working as an Account Manager to secure media coverage, events management, production of briefing documents and business administration.• Clients: Eventbrite, Up on the O2, Myhealthcheck.co.uk and Mothercare Talk PR: – September - October 2014 As an Account Manager in the beauty team, my role involved overseeing client and business administration, media relations, and general account management. I ensured Account Executives produced high-quality press releases and eblasts, managed relationships with media outlets, commissioned research, and maintained effective client accounts.• Clients: Aussie, Nioxin, Herbal Essences and Wella CCD PR: – July 2014In my role within the nutrition team, I focused on managing clients and media relations, as well as handling business administration• Clients: Nairn's, 9bar, Amy's kitchen, Veronica's & Chi Coconut Water.

London, United Kingdom

UK Digital, PR & Communications RecruitmentOur UK operation is based in Shoreditch London – the very heart of the UK’s digital and communications community. As specialists in Digital, Media, PR & Communications, our team has over 20 years experience recruiting freelance professionals across the UK, and as part of the wider Xpand Group, can also provide you with direct access to talent and opportunities across Asia and Australia.Welcome to Xpand – Let Us Change Your Experience!We work with exceptional talent in Digital, Media, PR & Communications across freelance and permanent. As an Award winning, specialist recruitment firm with offices in Sydney, Melbourne, Singapore & London we can trace our roots back as far as 1993…and we’re still growing! In FY14, we ‘xpanded’ into the UK with China soon to follow.As a talent agency, we have a simple approach to business - if you stay committed and true to what you do really well-be honest and consistent, demonstrate a depth of knowledge that is second to none and work at a pace that surpasses expectations you will be successful. This sums up Xpand - We do Digital, Media, PR and Communications - that’s all, but we do it better than most and it’s not a recent “us too strategy” it’s been our core business for years. It is this uncomplicated approach that has seen us become a leader in our space, a brand that leading organisations want to partner with and most importantly an employer that attracts the best talent for clients and exceptional talent to us as a company too.We aim high but continue to remain grounded in our approach. We have validated and locked in our target markets, we know who we are, where we’re going, where we add value and most importantly what we won’t do

London

Clarion Communications Clients: Unilever Foods – Magnum Ice cream, Ben and Jerry’s, SNOG, Pot NoodleB PR Clients: American Dream, B London Boutique, Dr Lipp, Emozioni Italian Food, Nature & Co, Udo's ChoiceRed Consultancy - Client: Activision - Managed European launch activation of Call of Duty - Ghosts and SkylandersGraylingClients: Diageo Reserve, Gordon's, Parrot Bay, Pimm's, Wilkinson SwordWorking alongside a number of consumer agencies within food, drink, fashion, beauty, gaming and luxury sectors.In my role, I was responsible for account management, media relations, organising launch events, overseeing competition allocation, and managing pre/post-event media contact for various events.

London, United Kingdom

Clients: Aldi BWS, Argos for Business, Nectar Business, Kenwood and Lindt.Working in a media relations function across consumer and B2B accounts. Media relations: successfully securing coverage across a diverse range of outlets, including nationals, regionals, consumer long and short leads, trade, and online titles. This encompassed the strategic use of press sampling to enhance product visibility.Copywriting and design: contributing to the creation of competition copy and designing themed e-shots for product launches. This dual capability allowed for effective communication and engagement with the audience.A significant aspect of my role involved celebrity endorsement. I successfully sourced and secured brand-appropriate celebrities for Lindt and Children in Need. Notable personalities included Sara Cox, Anna Friel, Tom Jones, Twiggy, and Emma Bunton, among others. This involvement added a valuable layer of credibility and visibility to the brands.Overall, my role showcased a versatile skill set, encompassing media engagement, content creation, and celebrity relations to enhance brand presence and reach.

Clients: Grey Goose Winter Ball to benefit the Elton John AIDS Foundation, Jaguar Land Rover, Gemfields, Redbull - Felix Baumgartner, Net-A-Porter and Bacardi.Responsibilities included:Supporting Global Team: Collaborated with the global team on international projects spanning the food & drink, fashion, automotive, and luxury lifestyle sectors.International Media Relations: Successfully secured online and broadcast coverage for clients, enhancing their visibility on a global scale.Copywriting: Crafted compelling press releases and social media posts tailored to client projects, ensuring effective communication of key messages.Account Management: Compiled debrief documents, conducted research on client-specific international media targets, and contributed to pitch presentations, showcasing a strategic approach to account management.

London, United Kingdom

PART OF EXPOSURE GROUPClients include: Amway, Diet Chef, Freddy, Katherine Hooker, Oral-B and Patron. Working across fashion and lifestyle consumer accounts, I held a central role managing Freddy and Katherine Hooker accounts. Responsibilities included:Client/Account Management: Acted as the primary contact for clients, particularly managing the fashion account for Freddy. Conducted weekly/monthly progress reporting and evaluated coverage achieved.Media Relations: Successfully secured coverage across various media, including nationals, regionals, consumer long and short leads, trade, and online platforms. Organised press visits to discuss clients and showcase new fashion collections.Reactive Press: Stayed informed about the current news agenda to pitch clients to relevant news hooks. Educated journalists on identifying Katherine Hooker pieces, ensuring proper credit when worn by key figures.Writing: Composed press releases for client product launches, new collections, case studies, and recent award wins.Social Media: Drafted blog posts on behalf of clients and the agency, managed Pinterest boards, and shared relevant articles on Twitter.Event Management: Organised A/W12 press launches for both Katherine Hooker and Freddy, managed gifting, and oversaw pre/post-event press office.Highlights:Successfully launched the Katherine Hooker A/W12 collection to the media.Managed the introduction of three new Oral-B products to trade media (TriZone, 3D White, and Fixodent).Introduced Patron cocktails for the team at Fabulous Magazine (Supplement of The Sun on Sunday)

London, United Kingdom

Clients: Account lead Freederm/Big Brother TV ShowOthers: Aminaka Wilmont/London Fashion Week, Duck and Cover, Royal Parks Foundation, Somewhereto_, Ukala Sydney/EMU and Walk the Walk. In my role, I worked across diverse consumer accounts, spanning the fashion, health, and charitable sectors. Key responsibilities included:Client/Account Management: Acted as the day-to-day point of contact for all clients, with a focus on single-handedly managing Ukala Sydney and overseeing Freederm’s Big Brother Campaign.Media Relations: Developed and maintained strong relationships with a broad spectrum of media, including nationals, regionals, consumer long and short leads, trade, and online platforms. This involved proactive engagement through desk visits and meetings to discuss clients and showcase new fashion collections.Reactive Press: Stayed current with the news agenda to strategically pitch clients to relevant news hooks.Writing: Composed various press releases, covering company and product launches, charity ballots, case studies, and competition copy.Social Media: Managed client social media accounts and launched Twitter and Facebook competitions.Event Management: Orchestrated competition winners and sponsors for Freederm’s Big Brother sponsorship campaign, handled media attendance, and managed pre/post-event press offices for Aminaka Wilmont's SS12 London Fashion Week show and Duck and Cover’s appearance at the Bread and Butter Exhibition.Reporting and Evaluation: Conducted weekly/monthly progress reporting and evaluated coverage achieved.Highlights:Successfully launched Ukala Sydney in the UK and Germany, securing quality coverage in both territories.Organised every aspect of the press office for Aminaka Wilmont’s closing show at London Fashion Week in 2011.Achieved coverage in national newspapers for Somewhereto_'s charity visit to Downing Street.Secured three pieces of coverage in the Sunday Mirror for Ukala off the back of one desk visit.

Clients include: First Care, Muriel Barclay, USN, Salter

London, United Kingdom

In my freelancing capacity, I primarily focused on marketing, public relations, and brand awareness for the mentioned companies. Notable campaigns I have been involved with include:Q AwardsWilliam Hunt Trilby Tour – Gentleman JackKarvelThese campaigns reflect my expertise in creating and implementing strategies to enhance brand visibility, promote events, and engage target audiences.

As a Trainee Project Executive, I played a multifaceted role involving various responsibilities:First Point of Contact for Data Providers: Acted as the initial contact person for data providers, facilitating communication and ensuring smooth interactions.Testing and Developing New Web System: Engaged in the testing and development of a new web system, contributing to the enhancement and functionality of digital tools.Proofreading and Editing: Conducted proofreading and editing of project literature to ensure accuracy and coherence.Graphic Design: Applied graphic design skills to support the project team, contributing to the visual aspects of project materials.Creating and Managing Schemes and Management Groups: Took charge of creating and managing schemes and management groups specifically related to social housing.Extracurricular Involvement: Actively participated as a member of the Social Committee, showcasing a commitment to broader organizational engagement.This combination of responsibilities reflects a diverse skill set, developing my ability to handle various tasks and contribute effectively to the project's success.

• Communicated with a variety of journalists and press offices• Press officer for the Nicky Clarke and product range• Arranged promotional events for all salons• Created Platinum card package, creating partnerships with many outstanding brands• Organised photo shoots, television appearances, interviews and charity events• Linked Nicky Clarke and salons with a variety of events, such as Mulberry Leeds store launch, Harvey Nichols fashion show and many charity events.

• Team administration support• Assisted Account Executive with current campaigns• Communicated with Journalists and press offices• Copywriting• Designed and collaborated promotional packages• Created presentations for clients• Tracked campaign coverage and relayed back to clientsAccounts: Smarties, Doritos, Sure

Oxford, United Kingdom

Owner and manager of cocktail bar in Oxford's Jericho Area.

Birmingham, United Kingdom, Plymouth, Oxford

Restaurant and bar manager for a number of venues and management trainer.

Bachelor'S Degree, Modern History

A' Levels, Law, Sociology, Psychology

Activities and Societies: Hockey TeamA-Level: Law Sociology Psychology