Driving growth and monetisation of rural entrepreneurs on Hesa's platform.At Hesa, we're building a unified marketplace for India's 70 Cr rural users to access products & services from one place. Brands selling Agri, Fintech, E-commerce, Digital products integrate on Hesa's marketplace to get instant access to rural consumers.

Papertown is a social app for learning with creator-led communities.Headed Growth & Operations. Led a team to onboard & activate 200+ creators & acquire 50K users with almost zero spend. Built repeatable playbooks for community retention, engagement & monetisation for creators.Papertown app:https://play.google.com/store/apps/details?id=org.flinkhub.messenger2&hl=en_IN&gl=US

We built a product that could find a connection path to any company through your network.Acquired 20,000 B2C users who used it to find warm connections to potential employers, sales prospects, investors.Narrowed focus to the sales use-case. Sold it as a B2B sales intelligence tool to sales teams in US and India.The product accurately determined who had a strong connection in which company, using multiple data sources.Had to shut down due to a dependency on Google APIs which they later restricted access to.

As part of core team, built the demand team and infrastructure from scratch and scaled it to $2M monthly GMVHeaded demand-side growth & customer experience Set up tele-sales & support teams, processes & infrastructure from scratchLed a 250 member team across 3 cities driving $2M monthly GMVOwned key metrics in the customer lifecycle - leads, visits, sales Built the lead generation engine; scaled it to 10x while bringing down lead cost by 60%Drove performance marketing across Fb, adwords, new channels.

Supply chain operations • Drove the re-inventorization project as part of the Returns Operations Development Team. Revamped the protocols across categories at the Returns centre to increase re-inventorization and reduced loss due to returns by 20%• Time motion study of the entire process from handover to Returns Centre till dispatch followed by process modifications to reduce bottlenecks, eliminate redundant tasks and reduce TAT from handover to dispatch by 12%• As the POC from Operations, developed the Returns ERP with the Returns Product Team.Analytics,Projects - Sports & Fitness Category• Break-down monthly category-level targets across vendors, brands, sub-categories, teams • Drove the change from Inventory to Marketplace within the category as part of company wide initiative