I am a creative director with a 25+ year track record of spearheading compelling, cost-effective brand strategy, design direction, fully integrated creative communications, and product development. I bring a holistic design approach, enthusiasm, and a relentless focus on generating breakthrough results and overseeing the creative cycle from innovation through development to actualization.As a leader and mentor, I excel at creating cultures of engagement and environments where ideas are born. I’m invigorated by inspiring creative staff, outside agencies, and creative services providers, ranging from writers, developers, designers, photographers, illustrators, and social media experts. My industry experience includes CPGs like footwear, apparel, food & beverage, telecommunications, technology, and nonprofits. I am a passionate and dedicated creative director with a unique blend of creative vision and business sense I excel at working with leadership teams to inspire and brainstorm fresh ideas, manage deliverables, and captivate the target market. As a creative leader, I envision and implement design systems for internal teams and client-facing products, ensuring marketing, communications, advertising, and product development initiatives maintain high design standards. Throughout my professional experiences, I have refined my leadership skills by building and guiding design teams and taking pride in mentoring future design leaders. My experience includes:- B2B, B2C Marketing Strategies- Brand Strategy - Visual Brand Identity Design- Brand Standards - Integrated Marketing- Content Marketing - Print, Advertising & Direct Marketing - Digital Marketing Planning- User Interface (UI) Design - User Experience (UX) Consulting- Website Design - Social Media Campaign Development- Team Leadership- Innovative / Creative Problem Solver - Marketing Strategist- Presentations and Pitches- Storytelling that Captivates