Jerry Drew Email and Phone Number

New account fixture and planogram set up, POG re-sets, promotional activity

Entertainment/ leisure regional marketing for local site including multiscreen cinema, theatre, roller rink and children's soft play area with food and drink.

Retail trade research

Commercial vehicle and car fleet sales for Renault UK.

Establishing SAGA as leading UK consumer service brand in the care at home for the elderly market (social care/ healthcare/ domiciliary care).Marketing planning and implementation of national and local/hyperlocal marketing strategy for multi-site network to bring rapid B2C growth whilst maintaining public sector service.Led marketing team of 5 on full brand identity change over C90 sites, supporting local sales growth through local catchment area tageting(CACI/Mosaic),database direct mail,new marketing collateral, national and local advertising and PR, national and local search ( SEO and PPC) - and new "retail presence" (signage,corporate clothing etc).Coordinated and championed new B2C website development from initial functionality decisions through site build and content generation with outside agencies to launch with in-house developer and hosting teams - launched June 2012

A variety of sales and marketing management roles on an interim basis -short to medium term roles (strategic/ tactical/ opportunity specific).

FMCG sales and marketing brokerage and distributor.Trade marketing and consumer promotions for leading grocery brands (Mars and Del Monte).Promotional proposals and listings support for NAMsProduct portfolio management and forecasting.

Electrical/ Electronic baby and nursery products.

Professional trades and DIY tools, power tool accessories and workwear.

Adult and children's craft and creative products.Determined UK marketing strategy,annual marketing plan,activity timetable and marketing budget to grow brand share,delivering turnover and profit contribution targets.Held full accountability for plan implementation and budget, decided and managed mix including product portfolio management,NPD, consumer advertising,trade advertising,consumer and trade PR, POS, digital marketing(own site and e-commerce partners),trade marketing and promotions, and marketing collateral.Team leadership and people development for 9 including product managers,creatives and webmaster.

Toys and children's stationery products.Working for Management Board Vice- President for International, formulated regional marketing strategy and drove pan-European and local marketing programmes for geographic expansion,NPD penetration and brand growth.Co-ordinated and guided local business and marketing planning with Country heads and collaborated in successful implementation with their in country commercial teams, local communications and promotional agencies and distributors.Guided brand positioning, brand identity, product development and introduction timetables + trademark usage for the region.

CRAYOLA Toys, Children's Activity Products and Stationery.