Hire, Train, and Coaching the team to succeed, find new ways of doing things, deliver KPI's as agreed, increase business level, reduce cost, improve EBIT

• Hire, Train, and Coaching sales team to succeed, develop market, increase sales, find new business and services• Direct responsible for the business strategic planning and development, market intelligence, sales strategy, development and implementation of new sales growth initiatives (new accounts, existing account sales expansion), and profit/EBIT improvement.• Market development and penetration for industrial safety systems, critical control systems, PLC/DCS/SCADA, functional safety studies, safety life cycle in the O&G, Chemical, and Petrochemical Process Industry.• Business development, strategies definition and implementation for Turbines and Compressors (TMC) control and protection, including safety studies, process dynamic simulation, operator training system (OTS), equipment’s and applications, safety life cycle maintenance/administration, according to latest changes in standards API670, IEC61511, IEC61508, IEC62061, and ISO13849.• Business development, strategies definition and implementation for Boilers, Ovens, Furnaces, Thermo-oxidizers, and Heaters, including safety studies, dynamic process simulation, turn-key solutions, operator training systems (OTS), safety and life cycle administration, according to latest changes in standards NFPA-85, NFPA-86, NFPA-87, API-556, and IEC61511.• Business development and team leader for pipelines control and safety, including high consequence area analysis, leak detection, leak location, rupture detection, pig tracking, optimization, and automatic safety valves operation.• Directly engaged with sales staff to close strategic and large projects, providing support, directions, developing and implementing regional strategies, and reaching key decision-makers executive level. Opportunities included local, domestic, and international/global pursuits where an optimal coordination of resources/staffs and lead is needed.

Managing Director, Mexico, Pompano Beach, FL. (2012 to 2014)• Open the local RTP branch in Mexico. Hire, train, and coach sales engineers to help with the territory development.• Develop strategic plans to expand and penetrate key accounts (Pemex, CFE Nuclear Laguna Verde).Director of Sales (2002 to 2012)• Launch new series of control and safety systems in the O&G, Chemical and Petrochemical.• Develop and set the strategic direction to penetrate new international markets, industrial, and process control segments.• Conduct market, competitive, customer research and analysis to determine the right product marketing mix (product, price, promotion, and markets).• Establish new pricing policies and guidelines, re-define target markets, reposition products, and develop general and specific strategies.• Convince senior management on the need of repositioning the existing products.• Tradeshow participation, new products launch, and implement technical seminars.• Revamp the existing channels network to support market development.

• Develop a multi-year strategic marketing plan to increase market penetration and sales volume.• Analyze current issues with deliveries and cash flow, and prepare a plan to address and eliminate them.• Launch new products and systems in selected territories.• Evaluate performance of indirect channels and implement strategies to improve market coverage and sales volume.• Conduct market research (primary and secondary) and competitive analysis, to offer a successful product portfolio.• Supervise 4 marketing engineers who support 17 indirect channels (distributors, SI’s, and OEM’s).• Create and implement a strategic marketing plan to improve sales in the Export Division.• Implement direct mail campaigns to increase sales volume.