Strategically driven Senior Media Buyer with 6+ years of experience scaling e-commerce brands through data-driven, innovative paid media strategies. A dedicated student of industry-leading minds—such as Charlie T, Taylor Holiday (CTC), and the experts from PPC Mastery—I constantly refine my craft using cutting-edge tools and frameworks. Drawing on these learnings, I have reduced testing costs by up to 1000%, swiftly identified winning campaigns at minimal cost, and slashed CPCs within days, dramatically lowering CAC and improving overall account performance. My expertise extends to conversion optimization, leveraging landing page enhancements, bundling tactics, and upsells to boost ROAS and revenue growth. Skilled in Meta Ads, Google Ads, TikTok, and advanced analytics platforms, I excel at turning data-driven insights into strategic actions that maximize customer acquisition and brand profitability.
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Senior Media BuyerDtc Gang Mar 2023 - Aug 2024New York, United StatesManaged paid media campaigns for premier clients—Urbani Truffles, Keste Pizza Go, TJC, and Taopatch—with budgets exceeding $1.5M.Leveraged advanced analytics (Northbeam) to scale TJC and Taopatch’s revenue from $100K to $400K within a month.Drove new user growth from 30% to 55% and lowered CAC from $70 to $48 through strategic testing and campaign optimization.Applied training insights from industry experts to cut testing costs by 1000%, discovering winning creatives and placements at record speed.Collaborated with creative teams to develop high-converting ads, improving CTRs and engagement.Built lasting client relationships through proactive communication and data-driven strategy, increasing client retention by 20%. -
Paid Media BuyerTwlv20 Jul 2021 - Nov 2023San Diego, California, United StatesOversaw multi-channel campaigns with monthly budgets up to $100K (total >$1.5M), driving over a 50% increase in link CTR.Identified “blue ocean” opportunities through rigorous market and competitor analysis, capitalizing on unique angles that boosted brand differentiation and performance.Refined ad creatives and copy to uplift engagement and conversions, consistently achieving a 2.8-3.8 ROAS range.Informed by seasoned marketers like Taylor Holiday and PPC Mastery mentors, developed workflows to slash CPCs, reduce CAC, and enhance campaign resilience.Strengthened client rapport with regular performance updates, fostering trust and driving a 20% revenue increase and a 30% rise in brand awareness. -
Digital Marketing Manager88 Marketing Nov 2020 - Jun 2021Nairobi County, KenyaImplemented multi-channel marketing strategies that delivered a 20% revenue increase and 30% brand awareness uplift.Built strong client relationships, identified new business opportunities, and employed data analysis to uncover untapped markets.Optimized campaigns across social media, PPC, email, and SEO to drive sustained growth.
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Junior Media BuyerGinboo Jan 2019 - Aug 2020Sydney, New South Wales, AustraliaPromoted from Assistant Media Buyer due to outstanding performance.Led strategic initiatives that delivered 20% revenue growth and increased brand awareness by 30%.Oversaw a marketing team, fostering cross-functional collaboration and implementing winning digital campaigns.
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Assistant Media BuyerGinboo Sep 2018 - Dec 2018Sydney, New South Wales, AustraliaSupported the execution of multi-channel strategies resulting in a 20% revenue uptick and 30% brand awareness boost.Assisted in discovering target audiences through market research, setting the stage for future growth and success.
Jerry Kiprop Education Details
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Information Technology
Frequently Asked Questions about Jerry Kiprop
What is Jerry Kiprop's role at the current company?
Jerry Kiprop's current role is Senior Media Buyer | eCommerce | DTC | Meta Ads, Google Ads, Tiktok Marketing, Klavyo.
What schools did Jerry Kiprop attend?
Jerry Kiprop attended Jomo Kenyatta University Of Agriculture And Technology.
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