Focus on business development & channel development for Astronova product identification business unit

Assist VP/HOS to develop new business relationships, generate and negotiate new income to an agreed annual revenue for emerging market.• Identify & setup key channel partners for specific segments to contribute to Bullard business• Develop project pipeline mechanism to identify and expedite project realization• Project management/Demand creation

To take charge of SPIS business development focusing onto O&G, Power, Marine & Telco

o Formulate and implement sales strategies of northern region to enable the business to deliver its growth objectives.o Plan and conduct regular and effective meetings with sales force to review performance and communicates new strategies so that to achieve objectives defined by the Management via effective use of company resources.o Market research and intelligence on competitive environment for market segmentation and target marketing of products.o Negotiate contracts with corporate customers in accordance to overall company’s sales strategies.o Working with internal departmental heads and recommend changes in methods of operations to improve level of serviceso Conduct sales competency assessment regularly aim to provide appropriate coaching to uplift the selling skill of individual sellers and identify staff training requirements.

o Drive business performance of key corporate accounts and produce top results in line with management’s expectationso Critical analysis of key strategic accounts and recommend strategic follow-up to country managero Developing and maintaining close relationships with external business partners to expand market shareo Lead a team of resellers’ sales executives to execute and implement sales operating plan to achieve intended results o Conduct sales meetings and communicates new strategies to resellers and telesales officerso Negotiate contracts with key corporate customers in accordance to overall company’s intended gross margin o Identify potential corporate customers for future growth strategy.Sales Engineer (2004-2006), Senior Sales Engineer (2006-2007):o Responsible for servicing existing and new customers to deliver the sales target defined by managemento Identify, penetrate and develop new and potential accounts within the designated sales areao Assist Sales Manager to coach resellers & internal Telesales Officers to improve sales effectiveness and improve sales closing rate.o Provide monthly sales progress report to Sales & Country Manager o Work closely with internal operational and tele-services teams to provide excellent service to customers.

Consecutively achieved and exceeded sales targets for 16 months in year 2007 to 2008 recording more than 45% of portfolio growth within the same period.Penetrated and developed dozens of key accounts contributing more than 20% of total country sales for year 2007 to 2008. Key accounts developed were including multi-national giants such as Texas Instruments, Halliburton, Schlumberger, Besi Apac, Motorola, etc and domestic conglomerates such as Sapura Group of Companies, Petronas R&D, TM R&D, Mimos, etc.Led a team of resellers' sales force succeeded in converting a list of selected potential accounts to key accounts that contributed 35% sales growth.Implemented total sales management system that could highlight and crystallize the performance of individual resellers and sales personnel in terms of their progress and productivity.Capture key customers market share through E-proc implementation.Successfully grew O&G sector as country main drive engine with total contribution of 60% out of country total sales.

Responsible for servicing existing and new customers to deliver the sales target defined by managementIdentify, penetrate and develop new and potential accounts within the designated sales areaAssist Sales Manager to coach resellers & internal Telesales Officers to improve sales effectiveness and improve sales closing rate.Provide monthly sales progress report to Sales & Country Manager Work closely with internal operational and tele-services teams to provide excellent service to customers.