Gerald Luzynski Email & Phone Number

Chesterfield Township, Michigan, United States

We offer fresh, low and slow-cooked all natural Pet Food, along with healthy and nutritious Pet Treats, Pet Supplements, Pet Chews and homemade SPAW products.

Greater Detroit Area

Managing Analytics Consulting and Delivery Services for Automotive and Health Care through strategic thought leadership and custom business solutions development

Burlington, Massachusetts

Managing analytic delivery services and providing strategic thought leadership for 5 business units including Voice of the Customer, OnStar, GM Card, Customer Care and Aftermarket and GM Fleet

My role has continued to expand as I utilize my automotive, customer analytics and agency background in supporting the growing business of GM Card. This includes leveraging my experience with marketing insights, analytic thought leadership and customer analytics subject matter expertise as I continue the critical role of on-site iKnowtion lead; managing a team of analysts in Detroit and Boston. The role also involves developing and implementing the necessary marketing analytics projects/tools/program measurements that support the vision and marketing strategy for the GM Card team as well as supporting divisional integration programs with Chevy, GMC, Buick and Cadillac.

Greater Detroit Area

GM Card - Provide consulting, leadership and application of marketing analytics skills in three core areas: Campaign, Predictive and Strategic Analytics.The Business goal is to provide daily support to the retail and engagement business that drives the ownership and use of a suite of GM Credit Cards which assist GM vehicle sales and marketing for the Chevrolet, Cadillac, Buick and GMC retail brands.

Troy, Michigan

QM301 - Statistics for Business and EconomicsIntroducing students to how statistics will impact their business field of choice

Greater Detroit Area

Developed Sr. Markets individual business marketing strategy covering acquisition, migration and retention for Members and prospects, Developed the marketing and analytics strategy for 4 AEP periods and set up a 5th before taking a new opportunity. Worked in collaboration with vendor partners to achieve aggressive, new standards for MA marketing utilizing data, analytics and insights to support the strategic direction of the MA business.Built from scratch a data and analytics group that developed Market segmentation, Marketing automation and execution and KPI Measurement to support Marketing strategy through strategic and predictive analytics. We built tools including an award-winning Health Care CRM platform, lead management and distribution, response modeling and a targeted sales support engine complete with a weighted scoring model. Introduced marketing support and targeting through MapInfo, supporting inside sales and their coverage of event and seminar territory.

Southfield, Mi

Troy, Mi

San Mateo, Ca

Using E.piphany's CRM platform, I developed Star Schema database implementations based on Kimball's principals for ScotiaBank ( Toronto) and Best Buy ( Eden Prairie, MN) that imported marketing campaign and promotion data, individual and household data and transaction-level data and applied a BI visual layer of reporting and analysis for the marketing team end-users.I also built sales support demos for potential clients that sat on Oracle and SqlServer databases.Troubleshooted a few existing clients when their CRM implementation ran into bugs requiring fixes.

Troy,Mi

Mba, Marketing

In addition to securing by MBA with an emphasis in Marketing, I also focused heavily in the growing field of Statistics for Business ( now.

Bachelor Of Science In Mgmt. Info. Systems, Business, Computer Science

Activities and Societies: Alpha Kappa Psi