•Establishing new, standardized, streamlined ways of working for VMLY&R by evaluating best practices and uncovering efficiencies from four formerly separate agencies.- Built cloud-based platform to quickly track resource funding, allocations and forecasts- Streamlined process for requesting, vetting and tracking full time and freelance talent. Automated associated notifications, approvals, P.O. and invoicing process- Brought clarity and instant analysis to monthly revenue forecasts- Built "Operations Wiki" intranet to clearly outline new processes, facilitate access to common reference materials and anticipate FAQs.•After proven success of these and other innovations in New York, oversaw standardization across VMLY&R North America-- including training and change management considerations.•Oversee Creative Operations Project Management team- promoting best practices that positively impact our work and strengthen client relationships.•Partnering with Finance, HR and Talent Acquisition to consolidate reporting to present unified analysis from multiple legacy ERP and HRS systems. Dramatically reduced the amount of time needed to produce reports and increased distribution and accessibility. •Facilitated 2020 transition to remote collaboration by accelerating adoption of online communication channels and establishing shared access to insightful agency data and KPI•Leading monthly Agency-wide training sessions on maximizing platforms and increasing Agency and personal productivity•Diversity, Equity and Inclusion Ambassador: Mind Gym certified coach/presenter for VMLY&R North America. Lead interactive, online webinar sessions on inclusion and anti-bias training for 500+ colleagues.

Productivity Best Practices for Creative Teams, Philbrook Museum, Tulsa, OK 2022 Led discussion exploring how our minds work and how creative teams can reduce distractions to encourage creative and innovative breakthroughs. Diversity, Equity and Inclusion Ambassador 2020 “Ignite Inclusion” Interactive webinar event, audience 500+ “Minus the Bias” Interactive webinar sessions, audience 25 per session Smartsheet Training Ambassador 2021-Present Designed curriculum to encourage adoption of advanced platform functionalityCreative Operations Thought Leadership Henry Stewart Creative Operations and Digital Asset Management Conferences (NY) 2019, 2022 Henry Stewart Creative Operations Special Events (Webinar) 2019 Martech (Boston) 2018

Managed the Broadcast Production, Project Management and Digital Content teams for the Jaguar and Land Rover brands. Worked closely with all departments to bring efficiencies and workflow improvements, focusing on creative operations.• Provided leadership for the Broadcast and Digital Video Production, Print Production, Project Management and Website Content Authoring teams• Responsible for evaluating and maximizing creative agency resources, workflows, and budgeting; ensuring the right tools are in place and being used appropriately • Established a global consensus with international counterparts for common “ways of working”, increasing collaboration across offices and supporting the scalability of Spark’s unique business model• Liaised with legal counsel and insurance brokers to mitigate risk and protect the interests of Spark44 and our clients• Partnered with CFO and MD to prepare and present quarterly financial reports to global agency and client executives• Design and development lead for a proprietary global platform for creative briefing, project management, and resourcing. Responsible for drafting curriculum and global training plan for 1,000 employees in 18 officesAbout Spark44:We call ourselves Demand Creation Partners, and we are the first truly global, shared-partner, creative agency model. Spark44 is a joint venture between JLR and agency management, dedicated to the Jaguar and Land Rover brands.

• Negotiate contracts with clients and vendors and navigate procurement process• Streamline, innovate and codify best practices across the company to improve resource allocation and increase profitability.• FP&A oversight related to sales forecast, budgeting, and profitability metrics• Launched and customized CRM platform that supports workflow automation and elevates business development, finance initiatives• Oversee HR, Facilities, Accounting and IT Departments

https://www.youtube.com/watch?v=2UnhynH-jB4&feature=youtu.be• Responsible for approving and negotiating all client agreements (strategy, video production, distribution and syndication)• Maintaining and updating Salesforce org. and preparing financial outlooks and forecasts• Overseeing payroll and benefit administration (healthcare, 401(k), etc.)• Identified, vetted and implemented new HR benefits platform, bringing improved benefits to employees and lower costs to company.• Strategic lead for engagements with Fortune 500 companies. Devised video strategies that helped the companies create innovative, personalized video content at scale.

As Senior Director, Operations and Revenue Management, I support the Magnet Media Business Development team and identify opportunities for new video products, partnerships, and innovative business models.

• Responsible for optimizing Magnet’s production department profitability, evaluating strategic partnerships and formulating new product offerings.• Accountable for quality, scheduling and budget management of client video projects (Google, Microsoft, Time Warner Cable) and original web series content for (PBS, Scripps Network). • Ensuring projects meet creative objectives and that production department is operating at maximum efficiency.• Recruiting new talent for full time and freelance positions.• Establishing HR recruiting strategies for discovering and recruiting top tier creative, executive, and administrative talent. • Conduct monthly onboarding sessions for new employees, introducing the company’s legacy, culture and benefits.• Lead a team of consultants charged with identifying operational efficiencies and cost reductions for the local TV advertising production arm of a major cable operator. Magnet Media is a digital production studio and marketing services company which works primarily inside the media, entertainment and technology verticals.Magnet Media helps brands and companies reach audiences and customers in digital environments primarily through video production and social media marketing.Magnet caters to technology and entertainment clients like Google, Adobe, Microsoft, Symantec, Good Technology, Showtime, NBC Universal, Dreamworks etc. Magnet Media takes a unique strategic approach which combines video and social media to help our clients tell compelling stories that people want to share.

Oversaw all elements of production and development for live action and animation projects , including budgeting, scheduling, post-production management, recruitment, legal, travel and other logistical concerns.• Created templates for budgeting, scheduling, and client communications to streamline the production process. Provided CEO with clear profitability reports. Established and exceeded client expectations.• Determined pricing for video projects and gave final approval for client proposals drafted by business development team.

Producer of web video and social media projects for a variety of leading technology and media clients including Google, VMWare, NBC News, and Universal Studios.Responsible for all stages of production from budgeting, scheduling, writing, casting, animating, post production etc., ensuring final approval and delivery on time and within budget.Project management oversight of corporate social media campaigns and website launches.Google: Get Your Business Online national program (Producer/Director)https://www.youtube.com/watch?v=dHLnzqA8Wkkhttps://www.youtube.com/watch?v=lO0W3rkK-c4https://www.youtube.com/watch?v=eO-hSnjuD0U

Hired creative team and managed completion of three animation/documentary segments that explore the current state of U.S. education. Content was displayed on 27' long video walls touring Chicago, Los Angeles, Philadelphia, and New York as part of the NBC Education Nation Experience Tour. Successfully completed project on budget and under tight deadline.

Developed curriculum, course documents, and produced three videos for a new course at NYU Stern that focused on both in-person and online business communication best practices.Worked closely with Stern's Center for Innovation in Teaching and Learning to integrate the NYU Meetings online communications platform into a Stern course for the first time.Facilitated "flipped classroom" learning by developing, scripting, and producing three videos (motion graphics animation and live-action) on the subjects of presentation structure, presentation visual best practices, and web video production techniques.Course Overview:Successful business presentations, whether in-person or online, are based on effective communication strategy. This course is designed for students who want to become more dynamic and engaging presenters on live and virtual meeting platforms. Practice exercises will focus on planning effective strategy; refining visual, vocal and verbal delivery to strengthen your in-person and online presence; structuring and designing content; and handling questions from both internal and external audiences. Students will benefit from individual feedback and coaching.

Assisted Professor Diane Lennard, Ph.D. with preparation, in-class activities, and student evaluations for the Foundation of Business Coaching and Business Communication courses.Assisted Professor Eugene N. White with student evaluations and grading for the Global Perspectives on Enterprise Systems course.Assisted Professor Jeffrey Younger - Business Communication course.Assisted Professor Patricia Bower - Business Communication course.

• Directed team in completion of film delivery to distributors and studios. • Analyzed department revenue. Determined new pricing structures and sourcing options. • Reviewed legal documentation and supervised physical delivery and technical acceptance of materials from film producers.• Supervised the design and launch of a business-to-business website allowing distributors to order materials online, significantly reducing the time and paperwork required to complete delivery to international film distributors