Direct a team of 16 area managers and 120 sales merchandisers in a DSD frozen food corporation. Generated $120,000,000 in DSD sales in 2012. Manage $7,000,000 operating budget as well as strategic planning for a six state area. Create, develop and maintain relationships with Nestle, Edy's, Friendly's, Carvel and Gifford's. Corporate level contact for service of major retailers such as Wal-Mart, Hannaford, Shaw's, Market Basket, Price Chopper, Wegman's, CVS, Rite Aid, Walgreens and Circle K. Prepare presentations for quarterly and annual business reviews for major retailers. Responsible for overall sales and service levels for over 2,300 customers. Present effective cost cutting measures through efficiencies while continually improving overall team performance. Plan, organize and manage SWF Annual Company Sales Rally. Consistently achieved transaction cost goal of .16 per unit, 11 out of last 12 periods.Delivered 17% average sales growth per year in DSD business from 2007-2012 Continued to grow and develop small channel business by expansion of small channel team; 20% sales growth.Introduced and integrated GPS/Roadnet tracking systems. Decreased operating expenses by 4%.Developed strategies and suggestions to other departments to achieve growth targets in annual operating plan. Continually developed and promoted 12 team members to other key positions within company. Merchandising team merchandised 40 million units per year while gaining national recognition.Driving force behind 10 year total company sales growth of $45 million in 2001 to $180million in 2013 Key player in growing and leading merchandising department from 20 to 120 sales driven and dedicated team players.Created and instituted several incentive programs that have formed one of the most talented teams in the country.

Lead a 100 plus Sales Merchandisers to be one of the best in the country. Completed all duties involved in managing a 7 million $ Budgeted Department

Responsible for initial cold calls to veterinarian clinics to sell lab-testing equipment. Set up qualified sales appointments for 2 outside sales representatives. Arranged seminars for local veterinarians, including selecting qualified speakers.

Managed sporting goods department including personnel, re-ordering of goods and profit margins.