Jerry Michell has more than 25 years’ experience in marketing communications, principally in relationship management via direct marketing, but also through publishing, advertising and press relations. During 5 years in the higher education sector, he created a framework for significant fundraising in the collegiate environment of Oxford University. Providing persuasive copywriting and creative design, Jerry has made more than 2 million alumni contacts, via Annual Fund mailings and telethons, and brochures and advertising for Legacies fundraising and Alumni Relations.

Increasing alumni participation through collegiate giving programmes. Sharing best practice in fundraising via regular telethon and annual mailings, online sites, legacy pledges, tax-free giving etc. Closing resource gaps in college and faculty marketing and communications.

Researching, writing and designing a wide range of brochures, white papers, case studies and high-quality newsletters for both print and web publication.

Convened European Users Conference; mounted London trade show appearance; wrote and published newsletters and customer mailings.

Built customer relationship database; wrote and published quarterly customer magazine; mounted annual trade show appearances; actively maintained press relations.