* Managing and mentoring a team of 10+ engineers dedicated in designing and developing highly reliable and scalable data ingestion platform (Batch and Streaming) and MarTech stack such as CDP/Braze etc.* Lead the team to build highly available and scalable Restful APIs to integrate with vendor systems to ingest data in real-time and batch for campaign execution.* Responsible for building MarTech capabilities to support sophisticated orchestration across different channels.* Collaborate with product and stakeholders to create a multi-year product roadmap to deliver against product and marketing objectives and metrics. * Responsible for defining technical strategy, prioritizing, execution and delivery of core capabilities for MarTech/Data platforms.* Lead the team to build tools leveraged to author and deploy data pipelines without engineering effort. This tool is used to discover data, filter, map, enrich, transform data and helping in reducing campaign lead time from months to hours.* Promote technical/engineering excellence, ensuring adherence to engineering standards, processes and quality measures.* Drove operational excellence improvements focused on performance monitoring and dashboards, alerting and metrics (KPI) management.* Collaborate with privacy, security and compliance team to implement data governance for CCPA/GDPR compliance.* Extensive knowledge and experience in Omni-channel communication, Marketing Automation and Lead/Prospect management.* Recruiting and retaining talented software engineers.

* Proven leader with experience building, mentoring, and energizing strong distributed engineering teams.* Collaborate with product, architects and executives to define a vision on design/layout strategy and to build Shutterfly's next generation Content Platform. * Define a long-term strategy for cloud migration and reduce data center footprint for both Content and Rendering team.* Leading a new effort to generate designs/layouts dynamically using ML.* Promote a culture of continuous improvements for increased productivity and improved quality.

* Leading, mentoring, coaching, guiding a team of (20+) engineers dedicated in building Content and Rendering Platform that supports key business initiatives at Shutterfly. * Responsible for migrating legacy services to Microservices/Kubernetes and delivery of services like Adobe IDS, iText and project thumbnails on cloud & on prem platforms.* Acted as a product/program manager and lead the engineering team to migrate desk calendars from legacy system to CMS and saved few million dollars in revenue due to limitations in the legacy system.* Involved in design discussions for PDF optimization, implementing metallic color and digital foil support.* Ability to interpret data from multiple sources and evaluate impact for capacity planning.* Managed multiyear project roadmap and prioritization processes.* Promote CI/CD and automation processes across all teams* Managing 4 teams in 3 geographical locations.

* Spearheaded the development to build an enterprise rendering platform to save millions of dollars in licensing costs. As a tech initiative, I managed the project and created a deployment/migration plan for many cross functional teams to migrate existing products into new platform. * Responsible for building the architecture, development and deployment for new Content Management System (CMS) to manage product data, content and digital assets for Cards. * Workflows built in new CMS system reduced content production process by 45% by eliminating duplication effort and improved data accuracy. * Extended Photobooks DAM to support various mobile applications and Wall Calendars.* Lead development for building web content management (WCM) tools/components to author and publish content for Ideas section in Shutterfly website.* Successfully established partnership with stakeholders, users, product and program managers.* Lead multiple projects at the same time and successfully delivered them on time with high quality.* Drove improvements in production support, system monitoring and diagnostic processes to drive customer satisfaction.

* Successful in building, architecting and delivering scalable and highly reliable Content Management System (CMS) to manage content/digital assets for Photobooks at Shutterfly. * Developed automated workflows to validate, process high resolution digital assets and to create different representations for web, mobile and print render.* Extensive knowledge about different multimedia file formats such as raster images: JPEG, PNG, GIF, TIFF, PSD; vector images: SVG, AI; document formats: Adobe PDF, INDD. * Designed and developed Restful API's to publish content/digital assets from DAM and serve to different clients like web, mobile, store and render.* Designed and developed automation to migrate existing data from spreadsheet into CMS to reduce migration time and minimize errors from manual process.* Increased content workflow efficiency by 40% and reduced content print errors by <1%.* Experience in plug-in development for Adobe InDesign and Illustrator.* Received “You Shipped It” award as a recognition on delivering the CMS system on time with high quality* The highly-integrated system DAM has been used in a number of case studies and client references as a model for automating web to print workflows.* Adobe AEM, InDesign Server, InDesign, Illustrator, NoSQL

* Lead a team of engineers to develop new functionalities for e-commerce website like user account security and personalization and Express Checkout (2-click).* Responsible for implementing and delivering production complete end-to-end fully functional solutions. * Involved in defining testing strategy and code reviews

* Responsible for leading the design and implementation for services like Address verification service, Membership service for free shipping, Where Is My Order (wismo), user sign-on service.

* Responsible for developing and delivering projects like content management system, media management application, RCOM, RMS and internal PIM * Worked on various eCommerce functionalities like canadian gift registry, merchandise locator service, associate order website and YMAL (You May Also Like) mailing system. * Worked on integrating with CDN to determine free shipping based on Shipping Zone.

* Involved in designing and implementing new features for Image Transmission System, employee evaluation application and an in-house developed contact management system.* Involved in enhancing, maintaining and supporting the company’s external website which involves developing online event registration, new modules and designing graphical images.* Responsible in developing admin pages for EDB (an internal application) that updates various sections in the website like careers, newsletters, top facts and statistics, earnings call details.* Involved in installing, rebuilding, maintaining and supporting Documentum, which is used to store the supporting documents used during each transaction or trade.* Experience with Kofax to scan, index and extract information from trade transaction documents.

* Worked on developing various functionalities like building monitors, creating single build script for development environment and other product enhancements.* Involved in improving the efficiency and performance of the pages, by reducing number of SQL queries and narrowing the scope of the SQL result sets.