WHAT I DO: I’ve helped many marketers and fundraisers increase their success, including helping them acquire 30% to 60% more customers and members within 12 months without increasing their budget. I have 32 years of direct marketing, AI, data mining and business consulting experience serving more than 150 organizations including AAA, AARP, American Addiction Centers, GE, Blue Cross Blue Shield, H&R Block, Salvation Army, The Children’s Inn at NIH and Valassis. I’ve developed new technologies and managed all aspects of omnichannel marketing including audience identification, analytics, content creation and database marketing for digital, traditional and cross-channel media campaigns.I’ve led the development of online and mobile behavioral targeting engines, a Facebook multivariate test system, six generations of analysis and data mining tools, as well as more than $100 million in information and AI systems. HOW CAN I HELP YOU? Frankly, I don’t know until I learn more about you and your organization. Even if my team and I can give you great value, the big question is whether we’re the best option for you to consider next. Typically, I start with a short call to understand what you’d like to achieve. If you already know what you need and we’re your best option, great. If not, I’ll help you figure out your next steps. This may take another call, a small consulting project (such as an assessment), a workshop, a referral or something else.Fortunately, 5W has a wide range of options and is very flexible. We can provide you strategic consulting, analytics (to include modeling and Chief Marketing Scientists), AI insights, mining tools and data.We can add $1 million in advanced capabilities to yours a la carte on an as-needed basis… very inexpensively.If you would like to discuss your specific situation and how you may be able to better achieve your goals, please feel free to message me on LinkedIn or contact me at Jerry@5WInsights.com.