Homestyles Media presented the opportunity to employ years of fast-paced agency experience and know-how to a small group of publications. I am an active creative contributor upholding a consistent branded identity while simultaneously overseeing: publishing, circulation, distribution, marketing, social media, email communications, digital advertising, and websites. Additional responsibilities include budgeting and decreasing costs while expanding operations by creating new business opportunities.Responsibilities and notable achievements- Plan and monitor publications throughout the workflow.- Ensure custom publishing creative work meets customer standards and branding guidelines.- Manage circulation, subscriptions, newsstand and targeted regional distribution.- Oversee online content and advertising for multiple websites and social media platforms.- Monitor website and readership metrics.- Contribute to business and strategic planning processes.- Contract and oversee creative and technical services when required. - Oversee press checks for bi-monthly and annual publications. - Established custom publishing business plans and acquired the first publishing partner. - Developed circulation scheme to organize, manipulate and readily analyze and report.- Constructed multiple websites including design, site-structure, and data migration.

Moved to the Washington Metro Area and attained a project manager position with McMurry/TMG to develop the custom content and design for 10+ print and digital publications, websites, social media, and marketing collateral. At this fast-paced agency with demanding deadlines, I was responsible for guiding workflow to multiple entities: editorial, creative, marketing, production, and contracted resources. Additionally, I provided design and branding guidance to the creative team and approved work before presenting it to clients. To meet the pressures and achieve projected profit margins, I developed corporate strategies for monitoring workflow and budget, and task lists to prioritize and manage multiple projects and priorities simultaneously.Responsibilities and notable achievements- Managed the largest and most profitable client, WebMD. The portfolio of work included: - Design and production of multiple print and digital publications and mobile apps. - Content creation, editing, and proofing in both English and Spanish. - Manufacturing management: paper, printing, press check, and distribution. - Budgeting and forecasting multi-million dollar annual operating budget.- Allocated internal and external resources to guide projects from content development through production, design, printing, distribution, and digital publishing including web and mobile apps.- Worked directly with clients to produce publications that would engage, inform and improve the professional development and knowledge-base of its members.- Performed a key role to analyze and negotiate print contracts for 30+ publications.- Developed a budgeting system to efficiently forecast, monitor, and invoice clients.- Created documents and workflow systems to schedule and monitor projects.- Contracted photographers, designers, illustrators, and language translators as needed.- Increased cost savings and significantly improved the branding efforts for customers.

Started at Crain Communications as a graphic designer in the Chicago office and was soon promoted to oversee the design and production of promotional publications. By demonstrating a meticulous organization and systematic, empathetic approach to this role, I was promoted to the director when the company needed someone to spearhead the corporate-wide transition to an end-to-end digital workflow. This involved collaborating with 20+ stakeholders (publications) from multiple cities to develop a unified workflow, train editors and designers, research, and purchase a content management publishing system with supporting equipment. Responsibilities and notable achievements- Proactively planned with stakeholders to produce weekly, bi-weekly, and monthly trade publications.- Employed strong leadership skills along with hands-on knowledge to meet tight weekly deadlines.- Maintained multi-million dollar operating budget.- Purchased equipment and software.- Restructured company editorial, design, and production workflow to be 100% digital.- Led a content management publishing system selection process and installation (OpenPages).- Designed and developed a website for advertisers to submit digital advertisements.- Developed company-wide emergency backup production plan.- Designed websites, advertising, promotional publications, brochures, and marketing collateral. - Restructured graphic design team and supervised their creative and professional development.- Created eye-catching illustrations, information graphics, and slide presentations.- Solely responsible for overseeing press checks at multiple printers.