My affinity for natural health care has fueled my 30 year career in the natural products industry. I’ve enjoyed working in various capacities in categories including food, supplements and aromatherapy. Most of the last Included in my career is 10 years in supplement product training traveling around the USA. In today’s challenging retail environment, it’s my privilege to inform and inspire those who are on the front lines of our industry. Busy retailers appreciate the extemporaneous enthusiasm I bring to my educational presentations, as well as my personal interest in their success in the 21st century marketplace. Over the years I’ve learned that success is not an entitlement—it is earned. With more than 30 years of training, sales, manufacturing, distributing, and brokering experience in the Natural Products industry, the Natural Affinity Marketing team brings expertise and innovation to relationship marketing. I currently live in Vancouver, Washington with my business partner and wife of 40+ years. Together we also run the production studio Virtual Village Studios, where create video training programs and multimedia advertising for Natural Supplement manufacturers such as Garden Of Life, Nature’s Way, New Chapter, Solgar and others. Now P.O.P. Video Marketing brings that vision and productions to the retail aisle and the product shelf!
Natural Affinity Marketing
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FounderNatural Affinity Marketing Jan 2014 - PresentVancouver, Washington, United StatesSince 2014, our small but powerful media company as specialized in video marketing for the Natural Products Industry in the USA and Canada. See samples of our work for on-shelf and on-line videos and services on our websites: https://www.NaturalAffinityMarketing.com https://www.Youtube.com/VirtualVillageStudio
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PresidentNatural Affinity Marketing Jan 2005 - PresentVancouver, WashingtonOn location and Distance Educational and Retail Training Services For the Natural Products Industry, Multimedia Advertising, Video Production, Audio Production, Film Production, Trade show support, Brokerage Sales & Marketing, Telemarketing.
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Co-FounderP.O.P. Video Marketing 2015 - PresentWashingtonhttp://popvideo.marketingBring your product story to where consumers are listening—in the store aisle, on the shelf!We are a full-service Video marketing company that provide video hardware and content. Need content? We can provide it. Have content? We can optimize that to your satisfaction. The ROI on video marketing is easy to see. INCREASED SALES!HARDWARE SOLUTIONS INCLUDE: 7" LCD Video playersDisplay mountedShelf MountedBattery operated--place anywhere no wiresMotion detection (no looping)
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Co-FounderVirtual Village Studios 2010 - PresentWashingtonhttp://www.virtualvillagestudios.com Video advertising and training production, focusing on the Natural Products IndustrySummary:Integrate your print and web media with multimedia tools—motion graphics, video and audio!Why include multimedia content in your marketing programs?• People watch more than they read. Do you have something interesting to watch? Enhance text with multimedia content!• Today's audiences expect to be entertained as they learn and are persuaded to buy. Multimedia meets customer expectations.• Multimedia delivers high value. Affordable and reusable assets can be integrated into all of your marketing channels.We will work closely with you to create multimedia content that puts the spotlight on your products and entertains as it sells.
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Education Manager - Inside Sales Manager - Sales BrokerNatural Factors Nutritional Jan 2005 - Jan 2022Oregon - Washington10 YEARS NATURAL FACTORS NUTRITIONALS2+ YEARS: EDUCATION DEPT CONTRACTOR FOR NATURAL FACTORS—2013-PRESENT10 days/ per month, assigned to support sales staff and design and conduct all staff trainings as formal dinner trainings and informal aisle trainings for west coast territories (Washington, Oregon, California, plus occasional east coast assignments). Daily telephone support for store staff and sales staff including new sale rep orientation. Designed customized iPad training presentations suitable for store aisle trainings. Designed multimedia training tools for field rep training and facilitated sales oriented "train-the-trainer" program to increase sales in territory. Expertise in effective retailer product engagement through in-person and phone product training and Q&A. 2 YEARS: SUPPLEMENTS CATEGORY: BROKER, NATURAL AFFINITY BROKERAGE, OREGON— 2011-2013Broker for Oregon and Idaho for Natural Factors Nutritionals, inc. and Master broker for Biotropics Malaysian Herbs. 4 YEARS: EDUCATION & PUBLIC RELATIONS MANAGER: NATURAL FACTORS, EVERETT, WA—2006-2011Expert in effective retailer product engagement through in-person and phone product training and Q&A. Designed multimedia training tools for field rep training and facilitated sales oriented "train-the-trainer" program to increase sales in territory. 2 YEARS: SUPPLEMENTS CATEGORY: INSIDE SALES MANGER/ACCOUNT DEVELOPMENT MANAGER, NATURAL FACTORS, EVERETT, WA—2005-2006Designed and staffed insides sales team for factors focusing on new in-bound customers and outbound programs to under-active and inactive customers. -
Sales Manager - Sales Rep - Sales Broker15 More Years In Natural Product Industry 1989 - 2005Oregon - Washington15 YEARS NATURAL PRODUCTS SALESFOOD/SUPPLEMENTS/HABA CATEGORY: SALES REP, NATURE’S BEST DISTRIBUTING OR/WA, 1999-2005Represented Distributor in Oregon and Washington. Won several sales awards (see attached photos) and doubled territory sales in 5 years. Made many long-term relationships as primary and secondary supplier. FOOD/SUPPLEMENTS/HABA CATEGORY: SALES REP, NATURE’S BEST DISTRIBUTING, OR/WA—1999-2005Represented Distributor in Oregon and Washington. Won several sales awards (see attached photos) and doubled territory sales in 5 years. Made many long-term relationships as primary and secondary supplier. SUPPLEMENTS CATEGORY: BROKER, NATURAL AFFINITY BROKERAGE, OREGON, 1995-1999Broker for Oregon and Washington for Jarrow Formulas and 5 other supplement and personal care lines. Only male successful in representing Vitanica women's product line, successfully launching it in Oregon.ESSENTIAL OIL CATEGORY: SALES MANAGER, LIBERTY NATURAL PRODUCTS, OREGON— 1990-1993Recruited from Highland Labs as Sales Manager for personal care/aromatherapy manufacturer. Hired and trained staff for national telemarketing campaign for new product placement of personal care products and reorders of flagship product “TIB” breath fresheners. Appointed as head of product R&D for aromatherapy products. Designed, launched and marketing several successful new product lines. TELEMARKETING REPRESENTATIVE, HIGHLAND LABORATORIES, OREGON— 1989-1990Inside sales position for national territory of natural product retailers. Introduction of athletic products and full-line of supplements. Designed product literature and created some product formulations.
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Telemarketing ManagerTelemark Aug 1992 - 1994Wilsonville, OregonManaged business-to-business sales group of 5-20 in software sales in large Telemarketing Service Bureau.
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Telemarketing SupervisorLong Distance For Less May 1983 - 1988Phoenix, Arizona AreaManaged business-to-business telemarketing sales group in the extremely competitive long-distance market of the late 1980s. Expanding staff from 2 to 25. Created all competitive analysis programs for software implementation for instant use by sales people.
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Frequently Asked Questions about Jerry Smith
What company does Jerry Smith work for?
Jerry Smith works for Natural Affinity Marketing
What is Jerry Smith's role at the current company?
Jerry Smith's current role is Founder Natural Affinity Marketing and P.O.P. Video Marketing.
What skills is Jerry Smith known for?
Jerry Smith has skills like Professional And Effective Product Training, Distance Learning, Interpersonal Relationship Building, Program Selling And Dynamic New Product Introduction, Multimedia Marketing Design And Presentation, Strategic Planning.
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Jerry Smith
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