I’m someone with an incredibly curious mind who spent a few decades on a relentless quest to figure out why customers—and even salespeople themselves—behave as they do during the buyer/seller conversation. Wow, what an eye-opener!But I didn’t do it in a cushy lab. I did it by conducting over 1000 ride-alongs with salespeople from more than 40 companies. But—unlike traditional ride-along consultants—I was an active participant carrying a client business card* not a passive observer carrying a yellow notepad (that REALLY matters). I’ve even done a few thousand phone sales “ride-alongs.”You could say that I spent years observing the very interactions I was conducting through the lens of a microscope. That’s why I believe I can improve the lives of sales professionals—and the performance of the companies they work for—in a way that experts without that perspective simply can’t.What did I learn? That all salespeople can multiply the payback on their own natural talents by learning how to harness three ‘hidden’ behavioral forces that are at play in every buyer/seller conversation. In fact, I believe that until salespeople learn how to make these three forces work FOR them they’ll continue to work AGAINST them. I help with that.I’m also writing a book called, "A Collision In Sales: Why the Customer Interaction Hasn’t Evolved with the Rest of Selling." It’s slated for 2017 publication.Want to know how magnifying your interactions could improve your productivity? Give me a shout. jstapleton@stapletonresources.com* See many of the business cards below