Jerry Wright Email & Phone Number

Leatherhead/London

Berkhamsted, Herts, Uk

Owned by the media industry, ABC independently verifies and reports on media performance, providing a major trading currency for media buyers and owners across print, events,digital and evolving platforms. I reported to a 17-strong Board of stakeholder NEDs, led by the non-executive Chairman, I was responsible for the leadership, strategy and business performance of a £5M turnover company with a 100-strong staff team. Achievements• Reduced cost and generated additional £0.5M income from new audit mandates, ensuring ABC financial health despite collapse in regional press market• Grew digital share of total ABC income from 20% to c.40% over 4 years• Devised and created new strategy putting digital media at the heart of ABC• Unified ABC/ABCe into one cross-industry brand with clear positioning and values• Introduced Agency Relationship Management scheme with dedicated contacts for the Top 10 media agencies, so enhancing the value of ABC to buyers• Re-shaped governance from 32-strong print-focussed Council to a 16-strong Board to improve strategic guidance and enfranchise the digital media sectors• Facilitated new breakthroughs in long-running industry disputes (issue-specific data in Consumer Magazines/’trench-warfare’ culture in National Newspapers)• Delivered YOY client satisfaction growth for 5 years in a row • Re-organised company from ‘sector-silo’ approach to x-company functions and aligned the reshaped senior team to meet the new challenges from digital media• Improved internal culture and satisfaction amongst the 110 employees through modernised work practices and achieved Investors in People ‘Bronze’ accreditation• Delivered new focus on innovation and improved speed of product development

Berkhansted, Uk

Re-energising the 36-strong worldwide federation of media auditing organisations, defining a new vision, raising its external profile and catalysing new ideas to grow and enhance members' business around the world. After stepping down as President after 4 years, I was elected as Secretary of the organisation and served from November 2014 to December 2015.

Walton-Upon-Thames, Surrey, Uk

Leadership of £0.5 billion turnover Birds Eye brand, marketing, innovation and product development functions and their 80-strong teamsAchievements• Driving sale price from €1.3bn to €1.7bn via improved business performance, effective marketing and renewed sales growth, building bidders’ confidence in the future of the frozen food market• Growing market share (after a long-term decline) in total Frozen Foods, worth £10M top-line, with share growth achieved in 5 of 7 key markets. Sales revenue stabilised in a market in steep decline and 5% growth delivered from Q2 06.• Doubling revenue through new products from £25M in 2003 to £50M p.a. in 2006 by improved project management and more effective resource allocation.• Improved organisational effectiveness through leaner structure (10% headcount reduction), more rigorous performance management and capability development• Significant improvement in talent pool (50% of team new to the business in 2005) • Leadership of Unilever UK media planning and buying group, with responsibility for deals with TV stations, other media owners and media research• Cost savings of 5%/£7.5M from transfer of Unilever UK media deal worth £150M.

Bangkok Metropolitan Area, Thailand

Leadership of Regional Brand Team (30 in Bangkok/Mumbai), delivering brand strategy, innovation and communication plans.Achievements• £40M sales growth (12%) for OMO Asia 02/03, driven by new integrated brand design and ‘Blue Power’ re-launch• Creation of powerful new ‘virtual regional team’ identity and commitment to regional plans in spite of local board opposition

Bangkok Metropolitan Area, Thailand

Leadership of two largest SE Asian Categories (worth €1bn) plus cross-functional Innovation and Marketing teams (90+). Chair of the SE Asia Regional Category BoardsAchievements• Turnover growth of 30% in SE Asia Hair/20% in SE Asia Laundry in 01/02, and share growth of 5%, built around effective advertising and brand re-launches.• Growing Laundry category share in Thailand from 35% to 50% in three years• New Laundry Strategic Plan, preventing competitor entry in Thailand/Indonesia.

London, United Kingdom

Senior member of team advising Board on key internal/external strategic issues, including resource allocation, acquisitions and value creation especially in Europe/AfricaAchievements• Definition and roll-out of new pan-Unilever strategy process.• Mentor of global “Foresight” team identifying new strategic directions (Vitality, Enjoy! Quality Time), from insights and consumer trends, leading to launches such as Ades, Knorr Vie, Frozen Soya Beans, Dove Suncare range etc.• Leadership of Africa, Eastern Europe, Food Europe Strategic Planning process. Roll-out of Value Creation model.

Kingston Upon Thames, United Kingdom

Leading cross-functional business team (30 people) delivering brand, financial and operational plans. Implementation and optimisation of new brand mixes (Jif, Sun, Dove, Lux, Persil Washing-up Liquid, Domestos).Achievements• Leading company-wide Corporate Relations and crisis management programme • 15% sales and 10% profit growth for Domestos, Jif, Persil WUL, driven by major re-launch and new product launches.• 25%-plus sales growth on Dove, launch of new bar variants/liquid products.• Selected to create Inter-Active site for Dove as part of global testing plan.• Creating Unilever multi-million consumer database and multi-company relationship marketing programme with Cadbury and Kimberley Clark

Milan Area, Italy

Hong Kong

Bachelor Of Arts (B.A.), History, 1St Class

Education record