Take in charge of brand comm and development, local brand strategy plan to and development.

Description: NBA is the famous basketball union in Unite State and worldwide, the NBA China founded in 2008, it covered the NBA match launch in China and the brand licensee business. Position: Brand Manager Report to: Brand Director Subordinate: 2 Responsibilities： ? NBA lifestyle categorey management. Licensees management and supporting.? ? Sale target and store opening set up, confirm and negotiate the loyalty with licensees.? ? Marketing strategy and annual launch planning, incl the PR/ Event/ CRM/ In store promotion( GWP and VM).? ? Social media planing for NBA lifestyle brand, the official Weibo and Weichat building up ,operation and management.? ? Relationship management with KOL online, initiate the online campaign for NBA lifestyle brand, in order to drive the qty of followers and expoure online. ? Set up the platform between CRM and wechat system, use the wechat as a communication platform let all VIPs can touch the newest info, and inhance the customers loylty for the brand by kinds of the online and mobile events. ? NBA lifestyle brand new store opening event planing and management, the media invited and press release online and offline. ? NBA Nation program and NBA Global Game China launch planing and supporting.? ? The marketing budget management and controling, agency selecting and result checking. Achievement:?Bring the basketball program into the fashion industry, cooperated with the fashion group from Korea to launch NBA style brand in great China.Direct report to:Brand DirectorNum.of Underling:2

VF Corporation is a global leader in branded apparel including jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. 1, Responsible for marketing promotion of Lee and Wrangler in China; 2, Brand launch, work with PR and 4A advertising agency and AP centre closely, organized new collections fashion show, and purchased the national media, revolved outdoor\TV\online etc.coorperate with event and roadshow around country, in order to improve our sale and brand image; 3, Keep well relationship with media, product seeding offering to media, that running exposal brand so that pull our consumer buying rate; 4. PR corporation with media. Media buying just for PR, corporate with media about the fashion shooting and event promotion;5. SS&FW press release writing of new collections, as well as the new products announcement;6. Press day planning and executing. Together with media for our new collections release and media relationship maintenance;7. PR sponsorship promotion, planned to sponsor the university\trendsetter\media MC in products, result to improve Lee&Wrangler brand image and deepen the brand DNA; 8. Sales promotion plan around stores which planned different tactic in different phase, and planned the span marketing that corporate with the same location brand which different area; And corporate with famous bank credit card center, to launch the integral system;9, Controlled the vendors system, control the quality of printing,poster,catalog and GWPs;10. CRM system setting up,and VIP management, establish annual VIP policy, in order to let business rate maxmium;11. Marketing budget planning and controlling,especially in the PR&Media&Retail part. Monthly marketing job order offering, and monitor kinds of expenses status of PR &Media, and check together with finance dept. about all of the payment situation.Direct report to:National Marketing ManagerNum.of Underling:2