Short assignment to modernize start-up AI-based SaaS supply chain planning company's marketing content including developing critical customer case studies for social media and demand gen as well as training AI (ChatGPT) engine to disseminate consistent marketing messaging.

LEADERSHIP RESPONSIBILITIESPlan and execute several CEO-high priority content marketing strategies for $3.1B global logistics real estate company.NOTABLE RESULTS- Led content strategy for company's inaugural SEO campaign, achieving 37 key words ranked in SERP positions 1-3 (up from only two) and 29 keywords ranked in positions 4-10 (up from four).- Researched and authored seven authoritative articles on supply chain topics to boost Google SEO performance; all seven are now among the top 20 performing pages on Prologis.com- Rewrote all Prologis property pages for better SEO performance (Example: San Francisco property page moved from second page SERP to the #4 spot.).- Led hub-and-spoke content marketing strategy to support the Prologis Essentials launch, CEO's strategic initiative to move the company "Beyond the Building" in providing new value to customers; beginning with creating new message map and then producing full range of marketing assets to drive it home.- Created compelling video narratives in support of Digital Virtual Property Tours initiative in response to COVID-19 lockdowns for our logistics markets around the world: USA, China, UK, France, Mexico, Brazil.

LEADERSHIP RESPONSIBILITIES- Planned and executed comprehensive go-to-market campaigns to support the launch of new SAFe products and Framework releases, including web pages, blogs, email series, company newsletter, press releases, social media, collateral, event support, partner and customer communications- Developed thought leadership assets and communications programs to help establish SAFe as the world's leading framework for enterprise agilityNOTABLE CAMPAIGNS- Led content marketing initiatives to support the successful launch of Version 4.6 of the Scaled Agile Framework for Lean Enterprises, including updates to seven existing SAFe products- Managed go-to-market initiatives for three new SAFe products- Created thought leadership assets to market the SAFe approach to DevOps- Worked directly with company Founder/CEO to ghost write blog series to provide ongoing thought leadership to the SAFe community of practitionersCheck out my portfolio at www.behance.net/JerryBlake

LEADERSHIP RESPONSIBILITIES• Messaging development for Intelligent Fulfillment, Internet of Things, Strategic Warehouse and Third-Party Logistics campaigns• Content marketing strategy that maps to buyer journey, optimizes search and drives pipeline• Copywriting, content development, brand journalism* Content calendar management, creative production, web page building, SEO• Subject matter expert in big data, cloud, mobile, IoT, roboticsNOTABLE CAMPAIGNSThird-Party Logistics/Wholesale Distribution Campaign - Re-architected JDA website to optimize search results, boost content downloads and drive lead generation- Developed new messaging strategy, performed content gap analysis and produced new content---------------------------------JDA Software Future Vision Campaign - Managed development of thought leadership assets (white papers, videos, webinars) around the Internet of Things, robotics, drones, big data analysis, cloud and mobility- Scripted live JDA TV segments on these topics---------------------------------------Strategic Warehouse Campaign - Developed Key Messaging Document (KMD) to guide content marketing strategy - Managed content calendar - Created a series of marketing assets for Warehouse Management System (WMS) and Warehouse Labor Management (WLM) solutions to drive demand generation- Concepted and scripted several new videos for WMS--------------------------------------------- Cross-Industry Intelligent Fulfillment Campaign- Developed Key Messaging Document (KMD) to guide content marketing strategy - Managed content calendar - Created a series of demand generation marketing assets- Scripted several new videos and live TV segments---------------------------------Proof Positive Account-Based Marketing (ABM) Campaign- Developed content strategy for one-to-few warehouse labor management campaign- Generated $5 million in pipeline in two months (Read the story below)Check out my portfolio at www.behance.net/JerryBlake

Executed creative marketing projects for Hewlett-Packard, LifeSize, Seagate, Sage Electronics, and other clients.NOTABLE CAMPAIGNSHP Helion OpenStack launch- Created sales enablement assets to support launch of HP's new Helion cloud brand initiative-------------------------------HP New Style of IT brand campaign- Created a series of demand generation publications to drive home the value of HP's "New Style of IT"​ brand initiative: cloud, mobility, API management, big data- Marketed to key segments: healthcare, retail/CRM, media & entertainment, communications, high tech, aerospace, global manufacturing, automotive, finance, government, oil and gas, utilities----------------------------LifeSize solution launch - Developed messaging strategy for LifeSize platform introduction----------------------------Seagate Technology brand journalism - Created series of e-zines to help Seagate's solid state hybrid drive (SSHD) "cross the chasm"​ from early adoption to established product category in laptop computers-----------------------------Scrum Alliance web launch - Developed brand messaging strategy for award-winning website launch and related content-------------------------------Sage Electronics product launch- Developed messaging strategy for client's boot OS softwareCheck out my portfolio at www.behance.net/JerryBlake

Led creative and development teams in executing interactive marketing projects for Hewlett-Packard, Microsoft, and other clients from concept to launch. Produced interactive user experiences in an Agile environment.Responsible for client engagement and objective setting, creative brief development, information architecting, wireframing, user persona development, storyboarding, and P&L for the project. NOTABLE CAMPAIGNSHP Best of Breed sales channel enablement campaign- Developed a series of three, quarterly interactive training sites. - Grew unique visits for the first one by 15% - Exceeded participation goal by 155%- Achieved 30% average click-through rate over five week campaign-------------------------HP New Rules of Networking microsite launch - Concepted and architected new website to maximize organic search- Developed wireframes and storyboards to sell it in to HP stakeholders- Managed execution of project through launch--------------------------Microsoft's Most Valuable Professional (MVP) website re-launch- Developed user personas to guide architecture and content development- Wrote all content for site-----------------------------California ISO web launch - Developed new messaging and complete content plan for website launch------------------------------Patina Floor Design In-Store Digital Experience - Developed naming strategy and content for award-winning digital customer experienceCheck out my portfolio at www.behance.net/JerryBlake

Planned and executed B2B sales acceleration strategies for clients IBM Global Technology Services (GTS) and IBM Software Group (SWG)• Worked directly with senior IBM marketers and subject matter experts to develop messaging strategies• Implemented messaging strategies across IBM’s global sales organization and partner network by producing key message documents (KMDs), sales guides, and seller talk tracks• Led cross-functional teams to produce "Big Green" interactive experience• Scoped and executed tactical messaging projects, developed budgets and production schedules, and provided creative direction• Produced demand generation content including presentations, white papers, executive briefs, customer references, websites, motion graphics and digital briefcases • Created information architectures, storyboards, and scripts• Served as agency subject matter expert on cleantech, energy efficiency and sustainabilityResults:- Played key role in developing more than US$5M B2B account- Helped commercialize cleantech solutions as part of IBM’s Big Green initiative- Developed creative content and provided creative direction for IBM Green Data Center sales play- Developed IBM's midmarket messaging - Developed IBM's CIO messaging- Successfully launched IBM’s Telepresence managed video conferencing service- Developed messaging and creative content to smoothly integrate acquired managed services company Arsenal (Information Protection Services) into IBM marketing strategy - Created Resilient Business Infrastructure sales play as part of IBM Smarter Planet initiativeCheck out my portfolio at www.behance.net/JerryBlake