I've had the great blessing of starting my very own natural and organic food business. I've taken many of my work experiences from product management, customer service, technology expertise and cooked up my very own brainchild, ONE ORGANIC. The mission is to develop and market a brand that exemplifies tasty food and healthy living.

• Drive vision for the electronic communication platform to ensure growth and adoption across the organization• Manage a team of product managers responsible for the development of triggered alerts, tools & applications, and web properties• Build and maintain platform roadmap focused on automation and optimization for both short and long term objectives• Work closely with stakeholders on cross functional teams to gather and define business vision & requirements to build and execute digital messaging capabilities, including email, RSS, mobile push notifications, and online messaging• Evangelize and market the platform for greater adoption across the firm by showcasing features and benefits that provide greater efficiencies and yielding significant cost savings• Share with partners key metrics & benchmarks to help drive better decision making for ongoing programs• Provide thought leadership and subject matter expertise in the areas of paperless product offerings and email best practices & standards• Experience in administering project budgets, manage vendor relationships and contract negotiationKey Accomplishments:• Drove various paperless initiatives that resulted in significant annual savings• Consolidated 3 email platforms from 5 business lines into a single enterprise messaging platform• Defined and implemented internal processes and workflow improvements to efficiently support day-to-day platform maintenance and enhancements

• Managed the day-to-day client relationship, all aspects of account management, and drove the message management of highly personalized email newsletters and promotional campaigns• Initiated and closed new project ideas and ensured timely and cost effective implementations• Provided insightful analysis on campaigns to drive greater retention and future content direction• Managed associates to ensure quality service for the client and growth for the organization • Developed efficiencies and standards in message management operations• Recommended content direction based on campaign metrics and behavioral analysisKey Accomplishments:• Increased client’s mailable database by 42% in the course of 8 months• Managed highly personalized newsletters and promotional emails to over 10 million users on a monthly basis• Drove user retention through eCOA, email append, and reactivation programs

• Drove all marketing communications targeting our external Web publishing partners and advertising agencies• Led the marketing initiatives for the roll-out of 4 new online products• Devised various strategic and direct marketing initiatives for the acquisition of agency and Web site partner prospects• Project managed Web site & extranet content, develop company monthly newsletters, and generate campaign analysis and business trends• Managed the building of print and electronic marketing collateral to ensure consistent corporate and product branding• Trained sales teams on product positioning and messagingKey Accomplishments:• Increased 40% of online subscription of monthly product newsletter• Drove 30% growth to online Web site & extranet traffic• Successfully introduced the company’s first international newsletter and acquired over 30% average response rate

• Promoted to build strategic marketing partnerships with developers and Fortune 500 companies• Developed content and leveraging relationships for the purpose of product marketing, public relations, and corporate branding across the company• Championed user success stories in the Macromedia showcase and other various events, including Webby Awards, FlashForward, and Thunder Lizard conferences• Project managed corporate branding initiatives, including print and online ads. Worked with advertising agency to develop and provide content for implementation• Developed case studies, video commercials, and demo presentations• Served as liaison with the International marketing team in Japan to train and standardize on the Macromedia ShowcaseKey Accomplishments:• Helped drive the growth of subscription membership to exceed one million members• Managed company’s dynamic showcase and increased traffic by 60%• Participated in the company’s $10 million branding campaign that included print and Web

• Assisted in product marketing communications and direct marketing programs• Developed professional marketing collateral, including product data sheets, online demos, and direct mail pieces• Led effort in building strategic relationships with developers and coordinated evangelism program• Assisted in events promotion and trade show demonstrations, including the Macromedia UCON• Maintained a marketing communications database in support of direct marketing efforts• Championed the need for developer relations and strategic partnerships with top companiesKey Accomplishments:• Created and unified company’s online product gallery• Coordinated the evangelism program to successfully develop and prepare key developers in evangelizing products for new verticals• Organized focus groups to gather usability and competitive data