Email Marketing Consultant
Current• Lead program email production team to build industry leading marketing campaigns• Provide technical expertise and industry best practices on email and web production.• Coordinate with the data team, marketing managers, designers and QA team on a daily basis.• Manage both EMEA and US production teams to continue development work in high priority campaigns.• Devise development plan for highly personalized email with various Google product integration.• Create and manage campaign workflows to best target over 1 million B2B or B2C leads daily.• Design detailed test plans to meet multiple different global user scenarios and ensure successful launch.• Run and analyze campaign simulation, send reports and A/B tests to improve campaign matrix (send rate, open rate, click rate etc…).
