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Jerry Cole is listed as Communications Strategy | Target Audience Research | Brand Planning | New Products | Mentoring at The StarPoint Consulting Group, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Jerry Cole.
Jerry Cole previously worked as President at The Starpoint Consulting Group and Vistage Chair Consultant at Vistage Worldwide, Inc.. Jerry Cole holds Master'S Degree, Public Policy Studies from University Of Michigan.
I was fortunate to start my career at the University of Michigan’s Institute for Social Research. I was surrounded by a group of famous people who were largely responsible for the development of quantitative social science research. Working at the feet of giants was a life changing experience and I quickly learned three things:• The importance of The Big Idea. It’s the foundation for any worthwhile undertaking. Go big or go home. • The power of innovative thinking and data-driven insights. Innovation and grounded insights make the impossible possible and bring The Big Idea to life. • The enormous potential of creative collaboration. A team of bright, open-minded, and relentless professionals, working in concert, can accomplish almost anything.I eventually discovered that what is true for success in basic research is true for success in most other fields as well. That is certainly the case for advertising, marketing, brand management, and new product development. To make an impact, you need a Big Idea, a generous supply of innovative thinking and a great team.My underlying expertise is understanding and interpreting human behavior for practical application. I help my clients see the world, including their products and their brand, through the eyes of their intended target audience. This includes learning to communicate with them in ways that are relevant, original, and compelling. If you have a Big Idea you’d like to bring to life, I’d love to hear from you. We can make it happen together.
Listed skills include Marketing Communications, Marketing Strategy, Marketing Research, Strategy, and 21 others.
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The StarPoint Consulting Group provides marketing consulting and supporting research services for B2C, B2B and NPO marketing organizations.
San Diego, California, US
Developing leads for the Vistage Chair role.
Chicago, IL, US
Managed the launch team for Aeropay, a groundbreaking Fintech payments facilitator, focused on providing a low-cost alternative to debit and credit card payments for small businesses. Spearheaded the development and implementation of the sales, marketing, and advertising initiatives. Managed finances, back-office operations, cross-functional team.
Brand strategy development and start-up planning courses for second- and third-year French graduate students visiting the Harrington College of Design. Project-based courses that focused on identification of a market need, competitive positioning, interpretation of marketing materials and the eventual development of start-up proposal presenting a market.
Spearheaded the Midwest launch of this West Coast-based branding and marketing strategy agency, securing substantial new business wins from Microsoft, Hewlett-Packard, Sears, Audi, and VW, delivering year-one client billings of US$12M. Designed, fielded, and mined a proprietary panel of 5,000 PC-using households co-funded by Microsoft and Hewlett-Packard..
New York, NY, US
Led the market research and consumer insights group with the strongest new business track records at Chicago's second-largest full-service advertising agency, winning assignments from Discover Card, The Dial Corp, Frito-Lay, McDonald's, Rubbermaid, and S.C. Johnson. Client portfolio represented approximately $325 million in annual billings, a significant.
New York, NY, US
Working with the Assistant Secretary General for Program Planning and Coordination, conducted four program and budget evaluation studies of international assistance programs managed by the UN Specialized Agencies, UNDP and The World Bank. Coordinated the work of teams operating in New York, Geneva, Paris and Rome.Three technical assistance missions to.
Ann Arbor, Michigan, US
Assisted the Center Director in development of proposals for NSF and NIMH. Managed three NSF-funded research studies of questionnaire design, measurement reliability & validity and the effectiveness of social policy programs. Acquired advanced training in multivariate statistics and predictive modelling.Post Three-Mile Island, established a pilot program.
Paris, Ile De France, FR
Managed the operations of UNESCO’s 3-year study of research effectiveness in six European countries. Trained national research team members in database management and advanced statistical analysis techniques.Coordinated funding with national team sponsors, planned and moderated quarterly meetings of national team leaders, prepared and distributed progress.
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Jerry Cole works for The StarPoint Consulting Group.
Jerry Cole is listed as Communications Strategy | Target Audience Research | Brand Planning | New Products | Mentoring at The StarPoint Consulting Group.
Jerry Cole is based in Chicago, Illinois, United States while working with The StarPoint Consulting Group.
Jerry Cole has worked for The Starpoint Consulting Group, Vistage Worldwide, Inc., Aeropay, Groupe Inseec "Sup De Pub", and The B/R/S Group - Chicago.
You can use AeroLeads to view verified contact signals for Jerry Cole at The StarPoint Consulting Group, including work email, phone, and LinkedIn data when available.
Jerry Cole holds Master'S Degree, Public Policy Studies from University Of Michigan.
Jerry Cole is listed with skills including Marketing Communications, Marketing Strategy, Marketing Research, Strategy, Advertising, Marketing, Strategic Planning, and Analytics.
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