Jerry Dow Email & Phone Number

Chesterfield , Mo, Us

Evansville, Indiana, Us

Dallas, Texas, Us

Acting full-time CMO at the invitation of the CEO to stabilize department and direction while company prepared for Chapter 11. Facilitated transition to new CMO.

St. Louis, Mo, Us

Responsible for subscriber and revenue growth for the seventh largest U.S. provider of cable TV, high speed internet, voice and security services ($2.4B). In addition to responsibility for top-line growth, the CMSO heads all Marketing and Sales functions for the Residential business unit. Key accomplishments include: • Sales Channel Management: Introduced comprehensive segmentation strategyo Call Center: Refreshed call driving tactics to grow sales and professionalism o Retail: Refreshed store concept and selling strategy to capitalize on walk-in sales.o E-commerce: Launched first integrated digital marketing strategy resulting in the ecommerce becoming the fastest growing and lowest cost acquisition sales channel. Channel grew from 2% to 38% of sales with lowest cost of acquisition. • Product Differentiation: Drove consolidation and launch of numerous new commercial and residential products and programs: We Promise, VIP, Refer-a-Friend, Easy Move, speed upgrades, TiVo and the industry first, residential security product – Suddenlink ConnectedHome.• Enterprise level coordination: Instrumental in driving efficiencies through implementing best practices across five regional divisions.o Reorganized corporate marketing group to drive greater marketing effectiveness and efficiency across divisions.o Consolidated primary marketing activities and direction under one differentiated, single-minded customer value proposition for both internal and external customers o Common analytics introduced across all divisions for consistent brand measures, data warehousing and other metrics such as NPS (net promoter) as the standard for customer measurement. • Growth: Achieved industry leading growth across all key performance metrics. Only cable operator to grow customer relationships six years running. Successfully transition the business twice; 2012 to BC Partners ($6.2B) AND CPP Investment Board and 2016 to Altice Telecom ($9.6B).

St Louis, Missouri, Us

Member of leadership team and part of a private equity turn around (Cerberus). Sold company to Enterprise Rent- a-Car in August of 2007. Responsible for all marketing activities related to the positioning, marketing and promotion for both the National Car Rental and Alamo Rent-a-Car brands. • Portfolio Management: Responsible for segmenting, developing and implementing value proposition and positioning for both brands following years of post bankruptcy consolidation. • Product Innovation: Developed and deployed record number of proprietary and exclusive products. Such as the refreshed National Emerald Club, self-service rental kiosks, on-line check-in and prepay for Alamo. • Partnerships: Maintained and activated strategic Walt Disney Parks and PGA partnerships as well as facilitated relationships with on-line travel agencies (Orbitz, Travelocity, Expedia, etc.) • Growth: Responsible for implementing year-one growth plans to reverse seven years of continuous share decline. 2006 Effie Award for Most Effective Travel Industry campaign.• Loyalty Program: Rebuilt Emerald Club to #1 preferred Business Traveler car rental loyalty program, JD Power. Grew sales via the Club channel to 55% of total NCR sales. • Global Alliance: Global responsibility for Brand communication yet participated as part of team to sell European assets in exchange for most significant global rent-a-car alliance with Europcar, Europe’s single largest car rental company. • Customer Contact: Led teams responsible for developing, enhancing and driving revenue through all E-commerce and call center operations. Responsibilities included maintenance of two industry leading web sites (Alamo.com and Nationalcar.com) as well as call center staff of over 600 personnel, two on-shore and two off-shore operations (India).

Chicago, Il, Us

Responsible for global marketing staff in all advertising, promotions, sponsorship and brand related activities of $16B global United Airlines enterprise. Primary advertising agency contact and strategic brand leader, responsible for management of +$130M global marketing budget. Key accomplishments: • Crisis Management: Managed all brand communications through toughest years in United Airlines history, including, September 11th crisis, Chapter 11 bankruptcy, Afghanistan war, Iraq war, SARS, east coast blackout, California fires and record fuel prices. • Cost Reduction: Drove global integration of all advertising / communications activities while reducing costs by +57%. Ultimately responsible for keeping the United brand locally relevant and globally integrated.• Emmy Award Nominated: Responsible for developing Emmy nominated “Rhapsody” campaign leveraging category leading animated style and United’s Rhapsody in Blue. 2005 Effie Award for Most Effective Travel Industry Campaign. • Partnerships and Design: Led corporate identity and design team responsible for managing all customer touch points from design, signage, licensing, merchandising and corporate partnerships.• Revenue Regeneration: Part of marketing leadership team responsible for segmenting business to drive profitable revenue generation during bankruptcy. • Ted: Led team responsible for naming, positioning, launching and marketing United’s low fare operation. Launched regionally November ’03. Guerilla marketing campaign built the brand to +96% in-market awareness in less than 10 days. 2005 Effie Awards for Best Integrated Campaign and Best New Product Launch.

Pella, Ia, Us

Managed strategic teams responsible for all product development, pricing, positioning and deployment of Pella branded product lines. Responsible for strategic development and execution of +$20M multi-faceted Pella Window & Door marketing plans.• Emmy Award Nominated: Executed national brand restage which earned three consecutive gold Effie awards for effective advertising. Restage also garnered an Emmy nomination for year’s best commercial – both firsts for any building products manufacturer.• Web Strategy: Implemented state-of-the-art website strategy to provide unprecedented access to Pella Direct Sales Network.• Direct Marketing: Established targeted lead generation program. Resulted in fundamental business process change and new revenue streams.• Dealer Development: Responsible for strategic deployment and operation of 320+ retail locations. Implemented strategic plan to integrate retail traffic driving strategy throughout Pella Direct Sales network. Year one program responsible for 28% sales and 13% share increases.• Product Development: Supervised all segment managers responsible for establishing strategic vision to capitalize on key category opportunities. Provided direct input into product development process. • Big Box Developent: Worked as part of distribution team to launch Pella branded products into Lowes, Home Depot and Menards. Served as key marketing and product contact for all three partnerships.

Chicago, Illinois, Us

• Senior Account Supervisor, Sealy, Inc.(Sealy, Stearns & Foster Bedding) 12/93 - 9/96• Account Executive, The Jenn-Air Company (Jenn-Air, Magic Chef Appliances) 10/91 -11/93• Account Executive, The Maytag Company 9/90 - 9/91 • Client Service Associate, Kraft U.S.A. (Kraft Free, Seven Seas) 7/89 - 8/90

Master Of Science - Ms, Advertising (Imc)

Bs, Journalism