I've been fortunate to have written for some of the more noteworthy advertising agencies, as well as sensational in-house marketing department folks. Brands include IBM, Nissan, Fosters beer, the Guggenheim Museum, and many others. Along the way my work has helped to win new accounts, save others, and has often generated considerable market success–often exceeding our target numbers. As a nice plus, it's done well in all of the major national advertising creative competitions, winning awards in every medium.I've had the pleasure of running primary and secondary research as a Chief Creative Officer, penning communications strategies, then overseeing complete brand reinventions–websites, white papers, advertising, brochures, product demo videos, and pitch proposals. Here again, results (excuse the immodesty) made a mockery of category norms.My mantra? "I talk to emotional creatures." This is reflected in the emphasis I place on identifying emotional hot buttons when constructing a communication strategy, and in my ability to craft or direct the creation of campaigns that make personal connections.You'll find my views on how to arrive at smart solutions, plus samples of my writing and Creative Director efforts, at jmfields.com. (Note: my hosing company recently updated its platform. The site is loading slowly, with a few things refusing to play. They tell me it's plug-in issues.)My interactive projects extend beyond what I've posted in Digital. I'm always happy to discuss favorite campaigns, including earned media, not currently housed within the borders of my website.I look forward to working with smart, upbeat people in search of dimensional, emotionally compelling communication strategies, marketing materials, and ultimately, brand personalities.
Listed skills include Advertising, Creative Direction, Integrated Marketing, Creative Strategy, and 32 others.