Jerry Fields Email & Phone Number

New York

Many projects.They've included: Writing a customer service analysis, with strategic recommendations, for an international men's clothing retailer. Developing new product concepts for the sports nutraceutical market. Running the research and writing a new communications strategy for an innovative, pan-university study abroad program. Providing segmentation and communications strategy direction, and serving on a committee that reviewed design company supplier credentials for a gourmet products company. I've had the pleasure of putting together the investor pitch proposal and marketing campaign roadmap for a start-up that will support women's equality, and developed an integrated communications path-to-purchase model for an international DaaS company.My keyboard has additionally had a workout in the service of writing a number of marketing campaigns, variously incorporating print, social media, digital brochures, ambient, and interactive earned media concepts. Clients have been far-ranging, from Singapore Business Development, to Newfoundland Tourism, to GE Biosciences. I've been retained to deliver design and content direction, as well as creative components for nonprofits Changingthepresent.org and Freethetextbooks.org.; penned the weekly, summer-long email campaign leading up to the global conference and expo ad:tech NYC; and so on. Several people were Nefertiti in an earlier life. I was a Swiss Army knife.

Dumbo / Dallas

I joined External IT as CCO in January, 2010. At that time, they were an international company with superior cloud desktop/hosting technology, but lacked a communication strategy and something beyond a fledgling marketing program.Their decided market advantages were not being showcased, and in fact even their logo and website made them look far less technologically sophisticated than they were.To give them a more competitive footing I teamed with in house and contract talents to launch a brand reinvention: strategy, logo, website, writing and design attitude, white papers, landing pages, pitch proposal, brochures, product demo and testimonial videos, press releases, blog, print advertising, earned media concepts, and a redesigned Dallas office to reposition the company internally, and help close sales.Each week I fine-tuned our messaging with guidance from our SEM Director and sales team.The size of our average new client nearly tripled in just the first six months of our rebrand launch, and the close rate among qualified leads did triple, to 45%, even though we frequently pitched against much larger competitors, in three bid scenarios.For reasons of economy, I handled all writing.My goal of building a comprehensive, on-staff marketing department, launching an even more dimensional integrated campaign, and ultimately making External IT a household name was well along but couldn't be fully realized. In year three our elevated growth rate allowed the founders to redirect a healthy whack of the marketing budget toward acquisitions. Two companies were purchased.Sadly, concepts covering everything from an innovative client retention and referral program to earned media campaigns were put on extended hiatus. A dramatic UX overhaul, incorporating industry-leading collaboration concepts, for the OS33 DaaS interface was also postponed, though the project was close to build ready. It was a rewarding, few holds barred, brand-building experience.

Chicago / La / Nyc

Advertising AgenciesAngotti Thomas Hedge / McCann / Merkley / TBWA Chiat Day / DDB / Riney / Ogilvy / Y&R /Accounts [abbreviated list]ad:tech, bermuda tourism, casio, crunch fitness, foster's beer, ge bioprocess healthcare, guggenheim museum, ibm, ireland tourism, illinois tourism, johnson & johnson, mont blanc, nissan, shearman & sterling, sony, sundari, wolverine Account Pitches bank of america, cibavision, deutsche bank (pan europe), johnson & johnson corporate, johnson's lotion, miller lite, panasonic shavers, prudential, saab, sony, united airlines, vwAccount Winsbank of america, deutsche bank, johnson & johnson corporate, sony, united airlines