Jerry Kovarsky Email & Phone Number

Holtsville, NY, US

I have been helping clients develop product plans, evaluate/manage product lifecycle, copywriting, marketing activities, artist relations, sound design, network within the music industry and many other activities. With over 30 years of MI experience and relationships I am ready to help you reach and exceed your goals.

I have helped Casio to demonstrate/launch new products at WNAMM since 2013. I also consult on product features, and was very involved in the final spec and voicing of the PX-5S Stage Piano.

I have worked with AAS on a number of their releases, including Lounge Lizard EP-4, Strum GS2 and Chromophone 3. My work involves product design consulting, voicing and (sometimes) demo examples.

I write a popular monthly column on "The Art Of Synth Soloing", which combines programming and performance concepts, and solo transcriptions for the beginning to skilled keyboardist. The column has been running for over eight years now! I also write product reviews and artist interviews/profiles.

I did instrument evaluation, spec design/improvement, voicing and demo examples for the recently released Stage 73 V2.

My book on electronic keyboards has been very successful around the world. For more info: https://www.wiley.com/en-us/Keyboard+For+Dummies-p-9781118705490

Worked as a consultant to complete the voicing of the KORG Kronos after the elimination of my job position due to financial issues for KORG USA.

In addition to the already listed activities, I managed and mentored the other Product and Brand Managers at Korg USA, including two other Korg managers, the Vox, Marshall, and LAG managers. Worked closely with Sales, Marketing, IT and Operations to develop better lines of communications both internally and in the field, more efficient processes, improved.

Worked closely with Korg Inc. to develop the products that were right for the American market, and also for the world. Helped spec, develop, voice/hire developers to voice/create demos, name, position and help manage the sales and marketing of all Korg technology products. This includes the Triton family, Z1, SG ProX, CX-3, OASYS PCI and OASYS keyboard.

Ran all Marketing activities (creating collateral sales materials, advertising, packaging, promotions, clinic tours, manuals etc.). Also managed the team who did all the sound development and artist relations, as well as being deeply involved in all product development.

Helped develop and managed the pro products (CZ synths, FZ sampler, all "Z" models), created a separate sales channel and ran the MI side of sales/marketing. Was involved in all the consumer keyboard business as well, during the years of Casio's largest music-products revenue.

Demonstrated Casio keyboards at various trade shows (CES, NAMM, Messe) and for sales presentations, press conferences, and sales calls. Created demo recordings and consulted on TV commercials, and made in-store appearances at both consumer and MI stores. Consulted with Casio R&D on product features.

Bachelor'S, Jazz Performance

Jazz/Jazz Studies