Specializes in both branding and conversion-driven Search Engine Marketing (SEM) and Campaign OptimizationResponsible for performance-driven and branding awareness campaigns to drive traffic and conversions through search engine marketingPropose the budget to clients at the initial stage, followed by campaign and keyword proposals, daily monitoring and optimizations across all branded and generic campaigns Manage all accounts on DoubleClicks, AdWords, Bings, Baidu and cooperate with vendors to bring the most optimal resultAnalyze Data based on benchmarks and metrics to tailor performance-enhancing advises and actionable SEM strategies to ensure the success of a campaign