Who would have thought that the world of Washers and Dryers would be so fascinating! We sell, install and service commercial, institutional and industrial washer/extractors, dryers, finishers, dry cleaning equipment and tunnel washing systems. Our customers range from laundromats to sports clubs, hotels and hospitals, to laundry companies washing over 15.000 pounds of laundry an hour. Happy customers include most NY sports teams including the Yankees, Mets, Islanders, Rangers, and Devils, as well as prestigious hotels all through the NY Tri-State area.As a newly created position, my responsibilities are simple...grow this business like never before!I am very happy to be working with Ron Hirsch and the fantastic crew he's assembled. Hold onto your hats, this is going to be a wild ride!

With over 40 years of Boy Scouts under my belt, I decided to 'do what I love' and opened my own Kayak Rental Business!

Developed, planned, designed and executed marketing projects to increase awareness and membership of this 20 year old all-volunteer environmental organization.Marketing: Proposed and developed low-cost public awareness campaign including advertisements, press releases, posters, exhibitions and presentations for schools and community organizations. Recreated all marketing materials including brochures, event handouts and PowerPoint presentations. Re-developed website. Instituted letter-writing advocacy program. Introduced bi-weekly broadcast e-mail program to keep volunteer members informed. Increased membership 212% in 12 months.Event Marketing: Through direct marketing efforts, press releases, broadcast e-mail and website development, increased participation in the annual bay cleanup by 650% in one year. In 2010, more than 20,000 pounds of trash were harvested from Long Island's South Shore bays.

Wonderful family-owned and operated manufacturing company, right here in Deer Park, Long Island USA. (Thanks, Jeff!) Developing Collaterals, Planning and Managing Trade Advertising, Website Development and Maintenance.

First Marketing Director hired by this manufacturer/laboratory to develop new business, improve corporate image, direct sales force and increase customer retention and loyalty. Marketing Plan: Developed and managed a comprehensive annual $500k marketing plan.Product Introduction: Created and launched “SIMPL,” the most successful new product in the company’s history. Included research and development, positioning, trademark, logo design, product introduction, collaterals, sales monitoring and customer satisfaction. Implant category sales increased 435% since being introduced in May 2005.Launched “Galaxy,” a reduced-price, outsourced product line in 1Q 2009. Positioned the product to avoid cannibalizing sales of existing products. Line was profitable within three months of launch.New Business: Developed and spearheaded institutional initiative, securing and managing nine hospital and large clinic accounts within the last 12 months.Sales and Customer Service: Closely monitored account activity. Immediately executed appropriate actions to maintain business and increase sales. Supervised and directed outside sales staff of three; coordinated efforts of internal customer service staff of 12. Improved customer contact methods using existing CRM systems and database technologies. Over six years, increased sales 48%.

Managed a wide range of accounts across various industries including manufacturing, health care, telecommunications, financial, software development and real estate management. Launched electrical manufacturer into Lowes, surpassing first quarter sales records by 30%. Introduced 'Lite Scent' LYSOL IC and increased sales 20% within the first 60 days of launch. Implemented direct mail program for mature products that increased monthly sales 10% for 6 months. Established online ordering capabilities via distributor sales channels.Supervised and collaborated with agency staff of 30, including creatives, copywriters, media planners, artists, programmers, traffic managers, freelance talent and outside vendors.

Developed local marketing programs to meet individual branch needs, attain branch-specific sales goals and strengthen ties to community. Re-merchandised 87 branches to increase product inquiries and boost cross-sell ratio to 2.3 accounts per customer.