VP of Marketing for a private equity-backed software company that provides a unique Technology Asset Intelligence platform for businesses to better understand, manage and protect their technology estate and network.

VP of Marketing for a private equity-backed, Amazon Web Services (AWS) Premier Consulting partner and managed services provider (MSP). • Led the B2B marketing strategy and tactical execution, including: demand generation, digital marketing, content marketing, product marketing, press/analyst relations, partner marketing, marketing operations, website, social, creative, and corporate communications. • Established and led a data-centric marketing team, an SDR team, and several agencies (~ 15 staff/contractors). • Used a broad and innovative mix of demand generation tactics to create leads and sales pipeline.• Partnered with AWS to create and execute marketing programs that drove adoption of AWS cloud services.• Optimized the sales and marketing tech stack which included: Salesforce, Outreach, HubSpot, and ZoomInfo. • Managed all aspects of planning, operations, forecasting, budgeting, KPIs and reporting.

VP of Marketing for a venture-backed (Series B), SaaS billing software company serving enterprise customers. BillingPlatform is the only leader in the Forrester Wave: SaaS Recurring Billing Solutions.• Led all global marketing efforts to support the company’s goals related to revenue growth, brand awareness, and a differentiated market position. • Built, managed, and mentored a high performing global marketing team of six employees and four contractors.• Developed and implemented go-to-market plans and integrated campaigns that drove a dramatic increase in leads and sales pipeline.• Led the creation and execution of digital marketing campaigns across Google search/display, LinkedIn, and various content syndication advertising platforms. • Maximized conversion rates throughout the sales and marketing funnel by closely collaborating with the field sales team and business development representatives (BDRs).

Director of Product Marketing for a leading provider of SaaS and on-premises software that monitors IT infrastructure and applications. SolarWinds was acquired by Thoma Bravo and Silver Lake Partners in 2016.• Led global product marketing for a cloud-based SaaS product portfolio which included over 1 million users on seven leading SaaS products.• Owned the go-to-market (GTM) strategy, launches, messaging and positioning to create a differentiated, sustainable competitive position for target markets and personas.• Drove revenue through product-led growth (PLG) marketing strategies, digital ads, website optimization, customer campaigns, demand generation, events, social media, and sales enablement.• Created a new website for a next-gen SaaS product; helped build the brand and drive brand awareness. • Led product marketing for six software products which form the IT Security and IT Service Management portfolios.

Senior Manager of Product Marketing for a global cloud solutions provider. Rackspace completed an IPO in 2008.• Led global product marketing for the cloud and managed hosting product portfolios; accountable for achieving product revenue goals and managing a team of product marketing professionals. • Developed and executed global go-to-market strategies that included: product messaging, sales enablement, demand generation and customer marketing campaigns, communications, and press/analyst relations.• Led over 60+ major and minor cloud product launches which generated millions in new revenue.• Managed the Rackspace Cloud Marketplace which provided customers access to an ecosystem of partner products and applications that augmented the Rackspace Cloud portfolio.

• Developed and launched a new SharePoint offering from the ground up – Rackspace is now recognized by Microsoft as #1 in the world in Hosted and Managed SharePoint with annual revenue exceeding $40M.• Led product management of Rackspace's Microsoft products including SharePoint, Exchange, SQL and Windows Server.

Pearson is an international education publishing and technology company with annual revenue of $4+ billion. Note: I started at Chancery Software which was acquired by Pearson in 2006.• Built the large customer segment through roles in sales and account management for the K-12 education market segment.• Utilized consultative expertise to sell enterprise software. Led sales strategy on multi-million dollar deals.

Jenzabar is a leading provider of enterprise software, web portals, CRM and business intelligence tools to the higher education market segment.• Managed customer relationships at 30 key accounts in 7 states.

zUniversity was a direct marketing company which signed revenue-sharing agreements with major universities to develop and implement customized e-commerce/community websites and online/offline brand marketing programs. Company was dissolved during the dot-com crash.• Promoted from Senior Manager to Director, supervised regional team of 17 employees comprised of account executives, marketing and technology managers. • Built/managed 38 accounts within 19-state region through team. • Oversaw successful technical/marketing launch of websites. • Utilized direct mail, email campaigns, advertising and event promotions as part of brand marketing programs to drive internet traffic and revenue to the websites.

Kurt Salmon Associates (acquired by Accenture) was a prestigious international management consulting firm.• Developed strategic plans for healthcare organizations. • Identified merger, acquisition and joint venture opportunities for healthcare clients, facilitated successful negotiations. • Quickly promoted from Senior Consultant to Manager, leading all aspects of selling, managing and delivering management consulting services, focusing on efforts with C-levels, vice presidents and board members. • Led and coached teams of 2-4 staff throughout projects.

EDS (acquired by HP) was a leading global technology services provider of infrastructure, applications and business process outsourcing. I was in the A.T. Kearney management consulting subsidiary within EDS.• Led IT strategic planning process for a pharmaceutical service company, providing innovative technology solution, resulting in $20M add-on contract. • Successfully managed selection process of a new, enterprise-wide information system for a large healthcare insurance company. • Constructed a business/marketing plan for a healthcare provider's market expansion, successfully securing private financing.