Jerry Schwartz Email & Phone Number

Merelbeke, Flemish Region, BE

VP of Marketing for a private equity-backed software company that provides a unique Technology Asset Intelligence platform for businesses to better understand, manage and protect their technology estate and network.

San Francisco, CA, US

• VP of Marketing for a private equity-backed, Amazon Web Services (AWS) Premier Consulting partner and managed services provider (MSP).
• Led the B2B marketing strategy and tactical execution, including: demand generation, digital marketing, content marketing, product marketing, press/analyst relations, partner marketing, marketing operations, website.
• Established and led a data-centric marketing team, an SDR team, and several agencies (~ 15 staff/contractors).
• Used a broad and innovative mix of demand generation tactics to create leads and sales pipeline.
• Partnered with AWS to create and execute marketing programs that drove adoption of AWS cloud services.
• Optimized the sales and marketing tech stack which included: Salesforce, Outreach, HubSpot, and ZoomInfo.

US

• VP of Marketing for a venture-backed (Series B), SaaS billing software company serving enterprise customers. BillingPlatform is the only leader in the Forrester Wave: SaaS Recurring Billing Solutions.
• Led all global marketing efforts to support the company’s goals related to revenue growth, brand awareness, and a differentiated market position.
• Built, managed, and mentored a high performing global marketing team of six employees and four contractors.
• Developed and implemented go-to-market plans and integrated campaigns that drove a dramatic increase in leads and sales pipeline.
• Led the creation and execution of digital marketing campaigns across Google search/display, LinkedIn, and various content syndication advertising platforms.
• Maximized conversion rates throughout the sales and marketing funnel by closely collaborating with the field sales team and business development representatives (BDRs).

Austin, Texas, US

• Director of Product Marketing for a leading provider of SaaS and on-premises software that monitors IT infrastructure and applications. SolarWinds was acquired by Thoma Bravo and Silver Lake Partners in 2016.
• Led global product marketing for a cloud-based SaaS product portfolio which included over 1 million users on seven leading SaaS products.
• Owned the go-to-market (GTM) strategy, launches, messaging and positioning to create a differentiated, sustainable competitive position for target markets and personas.
• Drove revenue through product-led growth (PLG) marketing strategies, digital ads, website optimization, customer campaigns, demand generation, events, social media, and sales enablement.
• Created a new website for a next-gen SaaS product; helped build the brand and drive brand awareness.
• Led product marketing for six software products which form the IT Security and IT Service Management portfolios.

San Antonio, Texas, US

• Senior Manager of Product Marketing for a global cloud solutions provider. Rackspace completed an IPO in 2008.
• Led global product marketing for the cloud and managed hosting product portfolios; accountable for achieving product revenue goals and managing a team of product marketing professionals.
• Developed and executed global go-to-market strategies that included: product messaging, sales enablement, demand generation and customer marketing campaigns, communications, and press/analyst relations.
• Led over 60+ major and minor cloud product launches which generated millions in new revenue.
• Managed the Rackspace Cloud Marketplace which provided customers access to an ecosystem of partner products and applications that augmented the Rackspace Cloud portfolio.

San Antonio, Texas, US

• Developed and launched a new SharePoint offering from the ground up – Rackspace is now recognized by Microsoft as #1 in the world in Hosted and Managed SharePoint with annual revenue exceeding $40M.
• Led product management of Rackspace's Microsoft products including SharePoint, Exchange, SQL and Windows Server.

London, GB

• Pearson is an international education publishing and technology company with annual revenue of $4+ billion. Note: I started at Chancery Software which was acquired by Pearson in 2006.
• Built the large customer segment through roles in sales and account management for the K-12 education market segment.
• Utilized consultative expertise to sell enterprise software. Led sales strategy on multi-million dollar deals.

Harrisonburg, VA, US

• Jenzabar is a leading provider of enterprise software, web portals, CRM and business intelligence tools to the higher education market segment.
• Managed customer relationships at 30 key accounts in 7 states.

• zUniversity was a direct marketing company which signed revenue-sharing agreements with major universities to develop and implement customized e-commerce/community websites and online/offline brand marketing programs..
• Promoted from Senior Manager to Director, supervised regional team of 17 employees comprised of account executives, marketing and technology managers.
• Built/managed 38 accounts within 19-state region through team.
• Oversaw successful technical/marketing launch of websites.
• Utilized direct mail, email campaigns, advertising and event promotions as part of brand marketing programs to drive internet traffic and revenue to the websites.

New York, NY, US

• Kurt Salmon Associates (acquired by Accenture) was a prestigious international management consulting firm.
• Developed strategic plans for healthcare organizations.
• Identified merger, acquisition and joint venture opportunities for healthcare clients, facilitated successful negotiations.
• Quickly promoted from Senior Consultant to Manager, leading all aspects of selling, managing and delivering management consulting services, focusing on efforts with C-levels, vice presidents and board members.
• Led and coached teams of 2-4 staff throughout projects.

West Hartford, US

• EDS (acquired by HP) was a leading global technology services provider of infrastructure, applications and business process outsourcing. I was in the A.T. Kearney management consulting subsidiary within EDS.
• Led IT strategic planning process for a pharmaceutical service company, providing innovative technology solution, resulting in $20M add-on contract.
• Successfully managed selection process of a new, enterprise-wide information system for a large healthcare insurance company.
• Constructed a business/marketing plan for a healthcare provider's market expansion, successfully securing private financing.

Mba, Marketing

Bs, Engineering