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Driving the '0 to 1' product market fit journey, I excel at applying the latest tech breakthroughs to the hard problems and unresolved market needs.
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Ai Product Manager, CreAppfolioSan Diego, Ca, Us -
Ai Product Manager, CreAppfolio 2024 - PresentSanta Barbara, California, Us -
AdvisorBuildable 2021 - PresentSan Diego, Ca, UsMost people dream about building a home but don’t know where to start. Buildable simplifies home building by partnering you with the right experts to locate land, design your home, and build it without stress.Buildable is disrupting the anarchic and fragmented home building industry using the latest technology and processes. We enable you to be the land developer and maximize the value and equity created in a home designed uniquely for your lifestyle.Buildable is an A & B licensed general contracting company with over 50 years of real estate experience, including over 1,000 homes built.Learn more at SimplyBuildable.com -
Principal21St Century Communities 2015 - PresentValue-add multifamily developers creating affordable conventional, LIHTC, and senior communities.
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Ai EngineerMycareerchat.Ai 2023 - 2024Launched a Generative AI and NLP powered product that delivers personalized analysis in real time and bespoke user experiences at scale. Designed and executed the architecture for the company's conversational platform, integrating generative AI, NLP, LLMs, Retrieval Augmented Generation (RAG) with a voice interface.Introduced testing and feedback loops, reducing misinterpretations and non-relevant content generation by 30%. Led user research and feedback sessions, ensuring the UI and AI interactions remain intuitive and user-friendly. Conducted internal training sessions for the engineering and product teams to ensure alignment with models' capabilities and limitations, fostering a culture of continuous learning. -
Director Of Product ManagementHemlane 2021 - 2023San Francisco, Ca - California, UsAt Hemlane, I transformed how remote landlords operate rental properties, using cutting-edge technology to address a seemingly insurmountable challenge: how to self-manage a rental property from out of state. Through innovations like Leasing+, we set new industry standards. • Unlocked a new market, supercharging our customer acquisition. • Launched 'Leasing+', boosting our per-customer revenue. • Orchestrated pivotal partnerships, establishing a nationwide service professional network and significantly reducing sales and administrative expenses. When I joined Hemlane, our strength was assisting local landlords with advertisements, rent collection, and tenant requests. Yet, an untapped and growing market opportunity emerged: landlords keen to invest in properties from a distance. Traditionally, these remote landlords felt they needed full-service property managers, citing the importance of having a “boots on the ground” presence. I envisioned a different future. Through meticulous user research and innovative product design, we unveiled solutions that perfectly addressed this growing segment's needs. Our cornerstone innovation, Leasing+, disrupted the conventional belief that landlords must be local. We provided natural language communication, employing technologies like chatbots for instantaneous interactions with tenants, vendors, and landlords, while ensuring the trustworthiness of human touch when necessary. Furthermore, Leasing+ combined an expansive, behind-the-scenes vendor network with strategic API integrations and user centered workflows, offering a holistic, fully integrated solution. -
Group Product ManagerAppfolio, Inc. 2017 - 2021Santa Barbara, California, UsFaced with rigid compliance constraints and established norms, I identified untapped opportunities and pushed boundaries with next-gen solutions, reshaping how a regulated industry adapts and flourishes in the digital era. Joining AppFolio's San Diego office, it was clear that the small team had potential. I was instrumental in expanding the office from just two pods to over ten, hiring and mentoring product managers and up leveling our engineers and designers. Deep analysis into adjacent markets led me to see potential in affordable housing. I drove our entry into this space, handling everything from early market research to launching our first beta customers and on to general availability. Partnering with the industry steering committee, I worked to get HUD's approval for electronic storage and e-signatures. This change let us mix modern design with compliance-heavy workflows, making complex processes more user-friendly. Even after launch, I continued advocating for this market, which grew to become a stand-alone business segment. One of my big wins was automating the generation and distribution of data sets that replaced 100k manual customer workflows every month. This not only directly improved our customers’ efficiency but also captured structured data which paved the way for AI-powered insights products, strengthening our premium tier offerings. In the Payments business, we optimized the user experience and onboarding, leading to better engagement and growth metrics. Looking back at AppFolio, it was about more than exceptional growth: Fortune’s #1 Fastest Growing Company in 2020. It was being part of a product centric culture and talented craftspeople, bringing fresh approaches to an established industry. -
Senior Product Manager, Data And MlBitvore 2015 - 2017Irvine, California, UsLeveraging the power of AI, we revolutionized the way financial institutions track and research bonds. Bitvore ingested and processed over 300k documents daily, harnessing Machine Learning, Natural Language Processing, and Deep Learning to extract actionable insights from global financial data sources such as news, press releases, blogs, and proprietary data.Seeing an untapped opportunity, I spearheaded an initiative to democratize access to this treasure trove of information. We expanded our product market fit from catering to a niche audience of power users to addressing a broader spectrum of business users in financial institutions. Our new user-centered SaaS product led to an exponential increase in daily active users and a tenfold surge in subscriber growth, winning major enterprise clients. Additional contributions at Bitvore include: • Collaborated closely with the Data Science team, optimizing Neural Networks and Predictive Analytics, and achieving an impressive false positive rate of under 1%. • Oversaw the backlog for our Big Data platform, ensuring the efficient processing of 300k+ unstructured documents daily and strengthening our expertise in Data Mining and Pattern Recognition. • Led product discovery efforts, crafting live data prototypes, and devising experimental data pipelines, with insights directly influencing our supervised learning strategies. • Leveraged proprietary ML classifier algorithms and integrating state-of-the-art tools, like Thompson-Reuters Intelligent Tagging, to boost our capabilities in Sentiment Analysis, Anomaly Detection, and Feature Engineering. -
Adjunct FacultyUniversity Of Southern California 2011 - 2015Los Angeles, Ca, UsUSC School of Cinematic Arts Media Arts + Practice Division In IML 140: Digital Media for Entrepreneurs, students develop a product idea and learn effective use of digital authoring tools. Students learn everything from branding to business presentation skills to Photoshop and basic video editing. Topics Include: Business Model Generation * Customer Development * Branding * Photoshop * Social Media * Video Editing * WordPress * Business Presentation -
Product Manager, PaymentsGreen Dot Corporation 2012 - 2014Austin, Texas, UsA Mobile-First Banking Pioneer: I was at the forefront of banking's shift to a mobile-first approach before major players like Chase had mobile check deposit and names like Venmo became mainstream. Launching GoBank, our revolutionary mobile-first banking product, was a testament to this direction. In merely a year, we gained 350,000 downloads and built a loyal 55,000-customer base, earning us a top spot on the Apple App Store due to our unwavering commitment to user experience. "GoBank is designed to give people many of the features of a traditional bank, including account security, right from their iPhone or Android device." -CNETUnder my stewardship, the platform payments pod introduced four trailblazing payment features, including remote check deposit, P2P payments, ACH, and bill pay. Beyond just innovating, I prioritized security, overseeing the development of a multifactor rules engine to mitigate fraud risks.At Green Dot, I harnessed the transformative power of agile methodologies and lean UX, ensuring their successful application within a stringently regulated industry. My role wasn't just about implementation; it was about influence, as I actively ushered the agile transformation and mentored other teams. -
Advisor & FacultyCross Campus 2012 - 2013Santa Monica, Ca, UsThe goal of Cross Campus is to inspire creative collisions through space design, learning platforms, and extraordinary events, fostering member-driven collaboration that ultimately leads to game changing ideas and enterprises. Follow @CrossCampusLA -
Investor And AdvisorMechnicality, Inc. 2010 - 2012Mechnicality was a SaaS cloud VR innovator ahead of its time. Like Google Drive for 3D objects in the metaverse.
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PrincipalOpteris 2009 - 2012UsOpteris is a secondary direct private equity firm, which acquires venture portfolios and investments from venture capital funds. Considering deals from across all technology verticals, the investment sweat spot is convertible preferred in companies with $10+ million in revenue and profitable or close to breakeven.- Deal Origination- Business Development- Market Analysis and Business Model Analysis- Financial Modeling and Valuation Analysis -
AssociateZone Ventures 2009 - 2012Los Angeles, Ca, UsCovered Digital Media, Mobile, Internet, B2C and B2B Software, Communications & Network Equipment.Zone Ventures is part of the $6 billion Draper Fisher Jurvetson (DFJ) network. An early-stage venture capital firm in Southern California, which focuses on disruptive information technology businesses with significant market potential.
Jerry Cohen Skills
Jerry Cohen Education Details
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Usc Marshall School Of BusinessFinance -
UclaBusiness Economics -
The Buckley School
Frequently Asked Questions about Jerry Cohen
What company does Jerry Cohen work for?
Jerry Cohen works for Appfolio
What is Jerry Cohen's role at the current company?
Jerry Cohen's current role is AI Product Manager, CRE.
What is Jerry Cohen's email address?
Jerry Cohen's email address is je****@****ane.com
What is Jerry Cohen's direct phone number?
Jerry Cohen's direct phone number is +131026*****
What schools did Jerry Cohen attend?
Jerry Cohen attended Usc Marshall School Of Business, Ucla, The Buckley School.
What skills is Jerry Cohen known for?
Jerry Cohen has skills like Start Ups, Entrepreneurship, Strategy, Venture Capital, Business Strategy, Business Development, Financial Modeling, Digital Media, Social Media, Due Diligence, Private Equity, Competitive Analysis.
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